Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Ireland's leading media brand, the Irish Independent, reminds the people of Ireland that to make better choices in life, you need to be better informed.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Rothco, Ireland for Dairygold, within the category: Food.

Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

The START campaign was developed to address childhood obesity, a growing public health crisis across the Island of Ireland. Whether it’s fending off junk food, curbing screen time or making sure they get enough exercise, raising kids is a daily struggle. We sought to capture this reality and create a world that parents would recognise as their own — from the constant self-talk and inevitable losses to the little wins that feel like huge victories. We wanted every parent who saw the campaign to think, ‘that’s me’, and to feel empowered to go after the one daily win that could start their kids on the way to a healthier life. Film advertisement created by Target McConnells, Ireland for Safefood, within the category: Public Interest, NGO.

Film advertisement created by McCann, Ireland for Deep RiverRock, within the category: Non-Alcoholic Drinks.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Film advertisement created by JWT, Ireland for An Post, within the category: Professional Services.

Film advertisement created by Core, Ireland for Irish National Lottery, within the category: Gambling.

Film advertisement created by Boys and Girls, Ireland for Energia, within the category: Industrial, Agriculture.

Set to the air of an old rebel song the butchers at Brady Family Ham challenge their competition. Film advertisement created by Bloom, Ireland for Brady Family Ham, within the category: Food.

Digital advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

Film advertisement created by BBDO, Ireland for GAA, within the category: Sports.

To find out just how honest people are, we decided to set up a little test. Calling on lie detection expert George Ferreira (and his trusty polygraph machine), we invited best friends, couples and even a mother / daughter combo to answer a selection of very tricky questions. Content advertisement created by Huskies, Ireland for Frank and Honest, within the category: Non-Alcoholic Drinks.

Photographer: Piotr Dybowski Ambient advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand's fundraising initiative, Woodie's Heroes, and inspire generosity, Rothco and Woodie's created a heart-warming ad to encourage donations. The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline. Rothco came up with an idea that unites them all (all four charities offer different services) - an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland. Film advertisement created by Rothco, Ireland for Woodie's, within the category: Retail Services.

Film advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.