Film advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka. However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now. Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21. https://www.samsung.com/pt/idol/ Content advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

Film advertisement created by 004, Portugal for Microsoft, within the category: Electronics, Technology.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Direct advertisement created by FCB, Portugal for APAV, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais. Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's. Once again, the social media agency created, directed and produced the entire campaign internally, including the music production. Content advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

We asked some children, who had never flown before, what were their expectations about flying. We took them to a study visit through the airport and to an easyJet airplane. And when they were all seated, the pilot told them the big surprise: they were going to make their first flight. This video is about their amazing reaction. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Direct advertisement created by The Asteroid, Portugal for Churchill´s Port, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.

Film advertisement created by JWT, Portugal for Vodafone, within the category: Electronics, Technology.

To celebrate International Children’s Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn’t your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers. Film advertisement created by Stream and Tough Guy, Portugal for Zippy, within the category: Retail Services.

Film advertisement created by MSTF, Portugal for EDP, within the category: Industrial, Agriculture.

Film advertisement created by FCB, Portugal for Fuel TV, within the category: Electronics, Technology.

To celebrate the 15th French Film Fest, Institut Français asked us to change the perception of French Film as overly intellectual, slow and dull. Digital advertisement created by Publicis, Portugal for French Film Festival, within the category: Recreation, Leisure.

Sagres Bohemia is a gastronomic craft beer. It's three varieties make the perfect pairing with different meals and a good gather around the table. With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own. Direct advertisement created by JWT, Portugal for Sagres Bohemia, within the category: Alcoholic Drinks.

A live performance where the musician only plays when someone takes one paper saying "Play for Me". The culture is not dead in Guimarães. Ambient advertisement created by P’ro Mercado, Portugal for Guimarães, within the category: Transport.