scUber

For an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef. Partnering with the Australian state of Queensland, Uber's debut of scUber is, unsurprisingly, the world's first rideshare submarine experience. The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation. Experiential advertisement created by Publicis, Australia for Tourism Events Queensland, within the category: Hospitality, Tourism.