Film advertisement created by Fenton Stephens, Australia for iSelect, within the category: Finance.

Equinor, a Norwegian company has plans to drill for oil in the Great Australian Bight by October 2019. The chance of an oil spill is extremely high. The disaster would affect the whole coast from South Australia to New South Wales, taking decades to recover. We created a bottle collection preserving the last oil-free ocean water from South Australia, Victoria and Tasmania. If drilling proceeds, these water samples may be the only proof of our Great Australian Bight’s rare and complex ecosystem. We aim to secure a Unesco World Heritage listing before drilling commences in October 2019. The Great Australian Bight is eligible to become part of the list: (vii) for containing superlative natural phenomena or areas of exceptional natural beauty and aesthetic importance; (UNESCO World Heritage List Criteria) Our next step is to contact the state government about preparing a Commonwealth proposal for the World Heritage list. Project website: https://thelastdropsproject.com/ Film advertisement created by Meeelting, Australia for The Last Drops Project, within the category: Public Interest, NGO.

The team at MSQUARE worked together to develop a cinematic solution to connect with Sony’s young, hip-hop audience. It was important to focus on aspiring creatives as the primary audience, with a soft focus on the Sony headphone product. The delivery of the narrative should feel relatable and inspirational, nodding to the heroes in films whose personal journey captivates and inspires us.

2019 Clio Juror: Grace Eyre Prompted by global conversation around sexual harassment and consent, a group of young Australian women created a social media campaign to bring awareness to the many ways women say "no" and are ignored.

Film advertisement created by cummins&partners, Australia for MADC, within the category: Professional Services.

Film advertisement created by Cummins & Partners, Australia for Movember Foundation, within the category: Public Interest, NGO.

Film advertisement created by Edge, Australia for Invictus Games, within the category: Sports.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

The Exerciser Reviver campaign took the age-old cup of coffee head-on and found a more innovative way to keep drivers alert on the roads. The ambient outdoor campaign involved substituting coffee stops for bespoke mobile workout stations showing drivers that three minutes of intense exercise is twice as effective at boosting energy levels to avoid nodding off. Drivers throughout Perth metro and regional areas were encouraged to pull over and experience a fully interactive mobile workout station that indicated on-screen when their energy levels were full to begin driving again. To continue the experience, or for those who didn’t pass the Exerciser Reviver on the road, a 360º interactive exercise video was created for Facebook that targeted specific times and locations when drivers were likely to be starting their next trip. Experiential advertisement created by The Brand Agency, Australia for RoadWise, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Film advertisement created by The Monkeys, Australia for Holden, within the category: Automotive.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. www.pvrr.tech Film advertisement created by Isobar, Australia for Zoos Victoria, within the category: Recreation, Leisure.

New industries are rising. Global challenges are being solved. Incredible job opportunities are emerging. Start at the University of Adelaide this July to be best equipped for your future career.

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio. Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.

After a tough childhood including a missed opportunity to take up a place at the Australian Institute of Sports, Karen gave up on the thing she loved most; running. 25 years later she decided to get back into the sport, but her progress was hampered by her addiction to cigarettes. Film advertisement created by JWT, Australia for Nicorette, within the category: Pharmaceutical.

Film advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.