People do stupid things when they are bored. Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

The world cup is around the corner and EVERYONE IS WAITING FOR IT! Waiting for the world cup package from Etisalat on their TV service called: eLife Film advertisement created by BBDO, United Arab Emirates for Etisalat, within the category: Electronics, Technology.

All the things a bank won’t ask, but a fraudster will! Our latest film “It Wasn’t Me”, in collaboration with Dubai Police, gives you the do’s and don’ts of keeping your identity and account secure at all times. #YourSecurityOurHappiness #Dubai#UAE #SecureYourAccount

Ambient advertisement created by The Classic Partnership, United Arab Emirates for Aster DM Healthcare, within the category: Health.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world's top 25 countries for gender equality by 2021. Held during the World Art Dubai at the Dubai World Trade Centre from 3rd to 6th April 2019, the ‘Art Gap’ exhibition aims to add local voices to the global conversation. According to the 2017 Gender Bias in Art study, titled "Is gender in the eye of the beholder?" and published by University of Oxford: art work by women sells for 47.6% less than work by men. Even where art work was produced through artificial intelligence, respondents consistently ranked works they believe to have been made by female artists lower. The event will be an ideal platform for women artists in the UAE, to come together and make a powerful statement by painting 47.6% less. Experiential advertisement created by TBWA, United Arab Emirates for Standard Chartered Bank, within the categories: Finance, Public Interest, NGO.

Digital advertisement created by JWT, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

People do stupid things when they are bored. Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Digital advertisement created by TBWA, United Arab Emirates for SOS Children's Villages, within the category: Public Interest, NGO.

Digital advertisement created by Misfits Content Creators, United Arab Emirates for Careem, within the category: Professional Services.

Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

To launch the new 2019 Catalogue, IKEA reminds us that ‘home’ is where we feel free to truly be ourselves. It’s where we feel alive again. Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

du decided to leverage people's passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of one to their customers. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Ambient advertisement created by Tonic, United Arab Emirates for Made in Carcere, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, United Arab Emirates for Wunderman, within the category: Agency Self-Promo.

The online film is based on the insight that environmental protests often utilize non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper — 100% Recycled, Carbon-neutral, FSC® Certified, Green Energy Process and Rainforest Alliance Certified.

If you like challenging your friends you’ll like Grinta. Film advertisement created by Misfits Content Creators, United Arab Emirates for Grinta, within the category: Gaming.