Film advertisement created by BBDO, United Arab Emirates for Visa, within the category: Finance.

Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content music video with 4 different singers from the region, to show the importance of sharing in everyone's lives. Integrated advertisement created by Publicis, United Arab Emirates for Share, within the category: Electronics, Technology.

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets. Direct advertisement created by TBWA, United Arab Emirates for Pril, within the category: House, Garden.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Marketing Manager, Sarita Menon Digital advertisement created by TBWA, United Arab Emirates for Khaleej Times, within the category: Media.

Film advertisement created by Ogilvy, United Arab Emirates for Expo 2020, within the category: Recreation, Leisure.

Ambient advertisement created by JWT, United Arab Emirates for HSBC, within the category: Finance.

Film advertisement created by Y&R, United Arab Emirates for ADFCA, within the category: Food.

Film advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.

Digital advertisement created by FP7, United Arab Emirates for Puck, within the category: Food.

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

We’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first ATM specifically designed to be impossible to ignore. Ambient advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

In the past three years Sprite has been so quiet in the market to the point of non-existence. We were tasked to bring it back to life, in full force as a no bullshit brand – in the heavily censored KSA. We did that through comedy, by creating a platform that’s as refreshingly honest as our brand. Sprite Minalakhir was born, with a 5-minute video series taking an honest spin on life. These videos were broadcasted on YouTube, the Minalakhir-website, Facebook page, and Twitter account. Once Minalakhir was launched, the young Saudis were quickly following our series after relating to the refreshing honest perspective to their daily social struggles and life. And because Saudis feel more comfortable expressing themselves online where restrictions are decreased, they were encouraged to contribute in discussions on our Facebook page, Twitter account, and Minalakhir website. The introduction of customized competitions with every episode proved to be a big success. Tailored questions were designed to encourage viewers to engage and express themselves around a certain topic, or simply have fun by interacting with the video to find hidden prizes. We grew from only 53 fans on our Facebook page at the beginning of the campaign to around 400,000 Active fans, with over 6,000 participations in the competitions alone. The show went from almost getting canceled, to hitting over 5.5 million views… and counting. Digital advertisement created by Ogilvy, United Arab Emirates for Sprite, within the category: Non-Alcoholic Drinks.

The SÖMNIG (Swedish for sleepy) ad is part of this years IKEA bedroom campaign. At the beginning of the campaign, IKEA did some research into the sleep behaviour of those living in the UAE and found that, “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that "a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours."* In order to help those who struggle to get a good night’s sleep, we created SÖMNIG. A print ad designed to perfectly demonstrate what IKEA's range of quality beds and mattresses do – give you a great night’s sleep. We all know how frustrating it can be when you can't sleep and the consequences of prolonged bad sleep is becoming more apparent in the news. With this in mind, we made a multisensorial, rechargeable print ad that uses sound and smell to help induce deep sleep, helping you feel rejuvenated upon waking in the morning, ready for the day ahead. To use SÖMNIG, simply remove the ad from the magazine, switch on and place next to bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. It works by masking other unwanted noises that may disturb you during sleep. An ad which is ideal in Dubai as noise pollution can be high in certain places with large highways close to living spaces, construction that sometimes goes into the night and the inevitable sounds you hear from neighbors when living in a high rise tower. SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate. * https://gulfnews.com/news/uae/health/most-people-in-uae-sleep-less-tha... Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: Retail Services.

Kids today are the least active kids in history, as they spend, on average, less than an hour a day playing outside and getting dirty. All the free time they have (besides food, sleep, studying and bathroom breaks) is most likely spent with electronics, which are preferred by parents in the Middle East; they believe, based on cultural norms, that keeping their children clean is associated with better parenting. That’s not always so good for a washing powder brand like OMO, whose philosophy is “Dirt is Good”. OMO is a brand that promotes an active lifestyle, because playing and getting dirty is crucial for kids’ learning and healthy development. OMO believes that every time kids come back with stains, they’re coming back with experience too. Our goal was to shed light on the reality of kids’ lives today. To provoke parents and get them to get their kids off couches and beds, we showed them the reality of their kids’ lives in an unconventional way. To wake parents up to the fact that kids today are ‘the least active kids ever’ and spend on average 23 hours a day inactive, we created the longest live stream in Facebook’s history; a 23-hour video showing a kid doing absolutely nothing, apart from sleeping, playing video games, checking in on social, watching Netflix and hover-boarding his way to and from the kitchen. The videos were long and boring for good reason, as they were a live, visual representation of kids’ lives today. Their one purpose was to depict exactly what kids spend their day doing. No exaggeration, just a literal translation based on global research. Film advertisement created by FP7, United Arab Emirates for OMO, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for HSBC, within the category: Finance.