Nursery Signs

Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer. Film advertisement created by Saatchi & Saatchi, United Arab Emirates for C Positive, within the categories: Health, Professional Services, Public Interest, NGO.