Direct advertisement created by Sutramagnus, United Arab Emirates for Joyalukkas, within the category: Personal Accessories.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Help us make the Ethnic Pay Gap a visible issue. Digital advertisement created by Publicis, United Arab Emirates for LeCran x State of African Diaspora, within the category: Public Interest, NGO.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace. The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English. Direct advertisement created by TBWA\RAAD, United Arab Emirates for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Science & Sunshine, United Arab Emirates for The Modist, within the category: Fashion.

Digital advertisement created by Ogilvy, United Arab Emirates for UN Women, within the category: Public Interest, NGO.

To celebrate the 89th Saudi Arabia's National Day and the ever-evolving spirit of the nation, Genesis Middle East launched a film featuring the multi-generational relationships and the continuum of Saudi traditions, hand in hand with its young progressive spirit. Throughout the video, the brand locates organic moments to highlight the G70 and G80 as characters, subtly taking part in enhancing the joy of the occasion. Film advertisement created by Socialize Agency, United Arab Emirates for Genesis, within the category: Automotive.

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Film advertisement created by Limitlines, United Arab Emirates for Ayandeh Bank, within the category: Finance.

Whether it’s being fired, an intervention or a surprise in the family, don’t you wish you could have seen these things coming? On the road you can with Audi Pre-sense technology, where your Audi identifies critical situations in advance and helps you to avoid them. Audio advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Integrated advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

The Pepsi Bot-tler chatbot is an innovative messenger bot where users could order their preferred Pepsi beverage at an even in Dubai called Fashion Forward. The bot then notifies the user when their beverage is ready to be picked up! The innovation in this chatbot is the back end ordering system's integration with the front end bot interface. This was built by alivenow, a leading digital agency with a focus on tech. Digital advertisement created by AliveNow, United Arab Emirates for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities. Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel. The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models. See the full documentary at: http://camelpower.ae/en/ Film advertisement created by TBWA\RAAD, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.

People do stupid things when they are bored. Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Visa, within the category: Finance.