Film advertisement created by Serviceplan, United Arab Emirates for Al Etihad Credit Bureau, within the category: Finance.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Wavo, within the category: Media.

Film advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Film advertisement created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Ambient advertisement created by JWT, United Arab Emirates for Pink Caravan, within the category: Public Interest, NGO.

Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.

Let’s face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer. Paying weird yet wonderful homages to some of the world’s most iconic toys and taking a few playful jabs at competing destinations, the campaign features original characters like Mr. Fire Tyres, Bathtub Dolphin, Marbie, and Iron Bro, all of whom deliver a unique monologue and keep the audiences engaged and entertained. Much like Yas Island itself. Speaking of entertainment, the campaign also promises to go beyond just social content. There are Toy Repair pop-ups where families get to restore their toys and win a discounted vacation to Yas; a Toy Trade-In radio activation; engaging influencer content; and even a @ToyTalkers Instagram handle where the toys share their woes. The campaign is further amplified by online competitions and a partnership stunt. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the categories: Hospitality, Tourism, Recreation, Leisure.

Film advertisement created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Last year, National Geographic launched its “Planet or Plastic?” project. This year, we invited 12 young artists from the 12 countries that suffer most from ocean plastic pollution to answer this question trough art and continue to spread the message. Each piece of art highlights the environmental and health impact of plastic waste on their country’s marine ecosystems and all who rely on them. Each one was inspired by real news and is accompanied by a short video explaining the artists' process and testimonial. Design advertisement created by Saatchi & Saatchi, United Arab Emirates for National Geographic, within the category: Media.

Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique yet cost effective method in a very unexpected venue. Direct advertisement created by The Classic Partnership, United Arab Emirates for Medcare Women & Children Hospital, within the category: Health.

Outdoor advertisement created by Leo Burnett, United Arab Emirates for Chevrolet, within the category: Automotive.

Ambient advertisement created by Soho Square, United Arab Emirates for Volkswagen, within the category: Automotive.

Film advertisement created by TBWA, United Arab Emirates for Royal Opera House Muscat, within the category: Recreation, Leisure.

To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly. Film advertisement created by Socialize Agency, United Arab Emirates for Old El Paso, within the category: Food.

Nissan needed to boost test drives in Dubai on a banner-sized budget and attract new drivers. We looked to Dubai's population of expats arriving daily and saw they shared the same challenge: finding a new home and buying a new car. So we teamed up with the most popular house-hunting site in the region and gave its search capabilities an upgrade – with a new media format. The HouseHunter Test-Drive 'talks' to the website's search engine. When you search for a home, it matches your residence, budget range, selected neighborhood and family size with the Nissan for you. Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Leo Burnett, United Arab Emirates for Emirates NBD, within the category: Finance.

Ambient advertisement created by MediaVest, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by Leo Burnett, United Arab Emirates for Emirates NBD, within the category: Finance.