Peru
Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.
The video focuses on the story of a young man, who at first “complains” of those who do not comply with the quarantine, to later reveal that he breached it and lost his grandmother as a consequence.
Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
Digital advertisement created by Y&R, Peru for Británico, within the category: Education.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Digital advertisement created by Phantasia, Peru for Demus, within the category: Public Interest, NGO.
On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Digital advertisement created by Grey, Peru for Action Earth Global, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.
In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.
Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.
Digital advertisement created by McCann, Peru for National Blind Unit of Peru, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Direct advertisement created by McCann, Peru for Burger King, within the category: Food.
Film advertisement created by McCann, Peru for AFP Habitat, within the category: Finance.
Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.