Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Outdoor advertisement created by Independencia, Peru for Everlast, within the category: Fashion.

Digital advertisement created by Wunderman, Peru for Miller, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Digital advertisement created by Tribal, Peru for Pacifico Seguros, within the category: Finance.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Outdoor advertisement created by Tribal, Peru for Peru, within the category: Hospitality, Tourism.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.