Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Digital advertisement created by Lowe, Peru for Banco Cencosud, within the category: Finance.

October is Breast Cancer Awareness Month, so us a insurance company we decided to give a stronge message in a moment that women has all the attention: go to shopping lingerie. Digital advertisement created by Houdini, Peru for Mapfre, within the category: Health.

Digital advertisement created by Lowe, Peru for Euroidiomas, within the category: Education.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Film advertisement created by Youpanqui, Peru for Claro, within the category: Electronics, Technology.

In Peru, Christmas is the most celebrated holiday. But between spending, preparations and horrible traffic, it can also be a very stressful time. Especially this year. We’re finally qualified to the Football World Cup after 36 years, but between key player issues and political interference, the country is more stressed out than ever. Peruvian agency Independencia + Pragma set out to relieve this situation instead of launching another typical Christmas campaign. “The Baker’s Massage” (“El Masaje Panetonero”) is a new anti-stress therapy based on the kneading technique of Panetón Ricco’s master bakers (“Panetón” is peruvian sweet bread that is very popular during Christmas). The master bakers (now massage therapists) will visit the most stressful spots in the country throughout December in order to help out Peruvians during this difficult time of the year. Digital advertisement created by Independencia, Peru for Ricco’s, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Direct advertisement created by Lanfranco & Cordova, Peru for Kokopelli, within the category: Transport.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.