Peru
Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits. Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Opioid overdose has reached epidemic levels in the US. Even famous musicians have died due to this topic. Therefore, we created albums by artist who died due to overdose to raise awareness about this matter. Digital advertisement created by Miami Ad School, Peru for Spotify, within the category: Electronics, Technology.
Content advertisement created by Mood, Peru for FIAT, within the category: Automotive.
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals. Direct advertisement created by Alma Branding Social, Peru for Standford, within the category: Office Equipment.
Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.
Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.
Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.
The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. So, we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend.
To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.
In Father's day we want to thank those who work in silence to help others to achieve their dreams. It's a hard job for a father to adapt and understand what motivate's their children dreams, but it's even harder to try being part of their dream without knowing how to do it. Film advertisement created by BRND WGN, Peru for Magnesol, within the category: Pharmaceutical.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Every year, on América TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together. This year instead of just sharing a message we made it happen. Experiential advertisement created by DDB, Peru for América TV, within the category: Media.
Digital advertisement created by Liquid, Peru for Sodimac, within the category: Retail Services.
Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.