Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

Digital advertisement created by Phantasia, Peru for Demus, within the category: Public Interest, NGO.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Opioid overdose has reached epidemic levels in the US. Even famous musicians have died due to this topic. Therefore, we created albums by artist who died due to overdose to raise awareness about this matter. Digital advertisement created by Miami Ad School, Peru for Spotify, within the category: Electronics, Technology.

Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

We intervened in doctors appointments to give a message to women who go to the doctor only when they feel an ache and pain. Ambient advertisement created by Lowe, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Experiential advertisement created by Y&R, Peru for Mati, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Outdoor advertisement created by Independencia, Peru for Everlast, within the category: Fashion.

Digital advertisement created by McCann, Peru for UNCP, within the category: Public Interest, NGO.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.