Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

Launch of the Huawei P10 series, specialized in photography. Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Film advertisement created by Y&R, Peru for UVK Theaters, within the category: Media.

Direct advertisement created by McCann, Peru for El Comercio, within the category: Media.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer. By 2020, the figures are projected to increase by more than 22%. This campaign is born from the data of one of these kind cancers, testicular cancer, which attacks young adults from the ages 15 to 30. To generate awareness in a more direct and fresh manner, we found an interesting way to communicate to our target audience using Instagram, #hashtag and a sticker. By rotating upside down a hand and heart sticker, we created a fun and original way of commitment between men, to have a testicular self examination and giving a powerful message to share and motivate others to get an annual checkup. Digital advertisement created by Wunderman, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

October is Breast Cancer Awareness Month, so us a insurance company we decided to give a stronge message in a moment that women has all the attention: go to shopping lingerie. Digital advertisement created by Houdini, Peru for Mapfre, within the category: Health.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for Skip, within the category: House, Garden.

Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.

Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.