Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Digital advertisement created by DDB, Peru for BBVA Continental, within the category: Finance.

Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.

Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

During May, all brands tell you how much moms strive for their family. However, none has shown physical proof of them, until now. Experiential advertisement created by Independencia, Peru for Triathlon Sport, within the category: Retail Services.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Peru for Euroidiomas, within the category: Education.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by TBWA, Peru for Vitis, within the category: Health.

Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Ambient advertisement created by FCB, Peru for Radio Filarmonía, within the category: Recreation, Leisure.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.