Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for Skip, within the category: House, Garden.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Digital advertisement created by Tribal, Peru for Pacifico Seguros, within the category: Finance.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising. However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone. Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

Digital advertisement created by McCann, Peru for UNCP, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

The video focuses on the story of a young man, who at first “complains” of those who do not comply with the quarantine, to later reveal that he breached it and lost his grandmother as a consequence.

Creative Director:Daniel Fierro Art Director:Juan Durrieu Copywriter:Rodrigo Melgar Film advertisement created by Saatchi & Saatchi, Peru for AAB, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.