Peru
This spot is based on a true story. In the Andes we hear a song full of hope, which tells us the effort that a mother to make her child may one day walk. Film advertisement created by DDB, Peru for Promart, within the category: House, Garden.
Every year, on América TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together. This year instead of just sharing a message we made it happen. Experiential advertisement created by DDB, Peru for América TV, within the category: Media.
Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.
Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.
Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.
Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.
Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.
Digital advertisement created by Liquid, Peru for Sodimac, within the category: Retail Services.
We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.
Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals. Direct advertisement created by Alma Branding Social, Peru for Standford, within the category: Office Equipment.
Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record. Film advertisement created by Fahrenheit, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.
Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.
Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.
Outdoor advertisement created by Tribal, Peru for Peru, within the category: Hospitality, Tourism.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Film advertisement created by Y&R, Peru for LAN, within the category: Transport.
Ambient advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.
The campaign met the most popular peruvian rock bands to reinterpret one of their hits according for people with autism. Digital advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.