We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Peru for Miller, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Peru for Movistar, within the category: Media.

Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.

In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Peru for Vitis, within the category: Health.

Film advertisement created by FCB, Peru for Sol Cement, within the category: Industrial, Agriculture.

Content advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Opioid overdose has reached epidemic levels in the US. Even famous musicians have died due to this topic. Therefore, we created albums by artist who died due to overdose to raise awareness about this matter. Digital advertisement created by Miami Ad School, Peru for Spotify, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record. Film advertisement created by Fahrenheit, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.