Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Film advertisement created by McCann, Peru for Entel, within the category: Public Interest, NGO.

Ambient advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.

This spot is based on a true story. In the Andes we hear a song full of hope, which tells us the effort that a mother to make her child may one day walk. Film advertisement created by DDB, Peru for Promart, within the category: House, Garden.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Film advertisement created by MullenLowe Group, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

We intervened in doctors appointments to give a message to women who go to the doctor only when they feel an ache and pain. Ambient advertisement created by Lowe, Peru for League against cancer, within the category: Public Interest, NGO.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

In Peru, every year more than 300 species of wild animals are trafficked to make souvenirs or to sell them as pets; a cruel act in which the buyers end up being participants, many times without knowing it. The campaign "If you buy, you are complicit", developed by APOYO Comunicación and announced by SERFOR, WCS, SPDA, APECO, SERNANP and the Ministerio de Producción, is aimed at those who, without knowing, are the main cause of the problem. Integrated advertisement created by Apoyo Comunicación, Peru for SPDA, within the category: Public Interest, NGO.

Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.