Direct advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

In Peru, every year more than 300 species of wild animals are trafficked to make souvenirs or to sell them as pets; a cruel act in which the buyers end up being participants, many times without knowing it. The campaign "If you buy, you are complicit", developed by APOYO Comunicación and announced by SERFOR, WCS, SPDA, APECO, SERNANP and the Ministerio de Producción, is aimed at those who, without knowing, are the main cause of the problem. Integrated advertisement created by Apoyo Comunicación, Peru for SPDA, within the category: Public Interest, NGO.

Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.

Film advertisement created by MullenLowe Group, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Cibertec, within the category: Education.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Peru for LAN, within the category: Transport.

The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising. However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone. Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.