Peru

WVA

Film advertisement created by Y&R, Peru for Cibertec, within the category: Education.

WVA

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.

WVA

The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing. Ambient advertisement created by Marca Registrada, Peru for Kotex, within the category: Health.

WVA

When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message. Digital advertisement created by Nodos, Peru for Peruvian League Against Cancer, within the category: Public Interest, NGO.

WVA

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

WVA

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

WVA

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

WVA

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

WVA

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

WVA

Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

WVA

Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

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Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.

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Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.

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To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

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Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

WVA

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

WVA

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

WVA

Direct advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

WVA

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

WVA

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.




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