Film advertisement created by Youpanqui, Peru for Claro, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Peru for CMD, within the category: Media.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Experiential advertisement created by Y&R, Peru for Mati, within the category: House, Garden.

Ambient advertisement created by DDB, Peru for McDonald's, within the category: Food.

During May, all brands tell you how much moms strive for their family. However, none has shown physical proof of them, until now. Experiential advertisement created by Independencia, Peru for Triathlon Sport, within the category: Retail Services.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

Digital advertisement created by Lowe, Peru for Euroidiomas, within the category: Education.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of ​​creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.