Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

In Peru, every year more than 300 species of wild animals are trafficked to make souvenirs or to sell them as pets; a cruel act in which the buyers end up being participants, many times without knowing it. The campaign "If you buy, you are complicit", developed by APOYO Comunicación and announced by SERFOR, WCS, SPDA, APECO, SERNANP and the Ministerio de Producción, is aimed at those who, without knowing, are the main cause of the problem. Integrated advertisement created by Apoyo Comunicación, Peru for SPDA, within the category: Public Interest, NGO.

Film advertisement created by Zavalita, Peru for Mibanco, within the category: Finance.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Movistar’s 4G LTE network allows mobile users to experience the Internet at a speed up to ten times faster than that offered by the 3G network. In collaboration with Polish audiovisual artist Filip Piskorzynski, Movistar takes a free and sensorial approach to the concept of “elevating” your possibilities with this technology. Piskorzynski, who resides in Germany, shot this material in Burkina Faso, Hamburg and Brussels along with the art of Belgian dancer and actress Natalia Dufraisse. The result is a stop motion campaign made up of over 1200 photos. Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat. Digital advertisement created by Youpanqui, Peru for Voz Animal, within the category: Public Interest, NGO.

Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record. Film advertisement created by Fahrenheit, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Británico, within the category: Education.

Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.