Peru
Creative Directors: Carlos Tapia, Charlie Tolmos Copywriter: Ricky Solano Art Director: Gonzalo Arica Account Supervisor: Stephanie Sangster Production Director: Malena Mellado Rodríguez Executive Producers: Gabriela del Prado, Adriana Romero Audio Studio: Audiopost Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message. Digital advertisement created by Nodos, Peru for Peruvian League Against Cancer, within the category: Public Interest, NGO.
We create a unique crypto art collection using the real photos of some of the species of the Alto Mayo Forest to create a particular NFTs with the most important value, protect. A innovative campaign using NFTS to create a new form for crowd founding to help and get resources to continue save this forest. Integrated advertisement created by Publicis, Peru for Conservation International, within the category: Public Interest, NGO.
Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.
Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.
In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.
Content advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.
Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.
Direct advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.
Peru is one of the top countries who unfortunately has minors working on the streets, Losing part of their childhood and stop believing on their dreams, This Holiday season we want to make it special for them with lots of surprises, Something that makes them believe again in the magic of "Christmas" Additional credits: Juan Diego Peschiera, Jackelin Tucno. Ambient advertisement created by Conectart, Peru for Consorcio LP, within the category: Public Interest, NGO.
Digital advertisement created by DDB, Peru for BBVA Continental, within the category: Finance.
Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.
In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.
Film advertisement created by Y&R, Peru for British Institute, within the category: Education.
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.