Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Digital advertisement created by Lowe, Peru for Banco Cencosud, within the category: Finance.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Creative Directors: Carlos Tapia, Charlie Tolmos Copywriter: Ricky Solano Art Director: Gonzalo Arica Account Supervisor: Stephanie Sangster Production Director: Malena Mellado Rodríguez Executive Producers: Gabriela del Prado, Adriana Romero Audio Studio: Audiopost Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

To demostrate the power of the battery of the Huawei Mate 8, we create the first snails race of the social media. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

The project enabled two Waskaganish natives to travel from Canada to Peru to teach residents of Lampa how to insulate their homes with animal hides. In return, residents of Lampa taught the people of Waskaganish how to add variety to their diet with quinoa, a native Peruvian food that is rich in nutrients. The program will initiate a new communication platform thanks to Western Union, seeking to carry out exchanges between different cities throughout the world, for the sole purpose of attaining the common good. http://www.movingwarmthforbetter.com Digital advertisement created by FCB, Peru for Western Union, within the category: Finance.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Digital advertisement created by Tribal, Peru for Pacifico Seguros, within the category: Finance.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Houdini, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.

Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.