Peru
Digital advertisement created by Carne, Peru for Amnesty International, within the category: Public Interest, NGO.
Film advertisement created by Zavalita, Peru for Mibanco, within the category: Finance.
The project enabled two Waskaganish natives to travel from Canada to Peru to teach residents of Lampa how to insulate their homes with animal hides. In return, residents of Lampa taught the people of Waskaganish how to add variety to their diet with quinoa, a native Peruvian food that is rich in nutrients. The program will initiate a new communication platform thanks to Western Union, seeking to carry out exchanges between different cities throughout the world, for the sole purpose of attaining the common good. http://www.movingwarmthforbetter.com Digital advertisement created by FCB, Peru for Western Union, within the category: Finance.
Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.
Digital advertisement created by Lowe, Peru for Banco Cencosud, within the category: Finance.
Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.
Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.
Outdoor advertisement created by FCB, Peru for UTEC, within the category: Education.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.
Ambient advertisement created by Wunderman, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Content advertisement created by Mood, Peru for FIAT, within the category: Automotive.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.
With Promperu and the people collaboration we create a different route through majestic but little known places of the Country, with the aim of promoting them in the world through impressive photos from a Huawei P9. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Film advertisement created by Volver d6, Peru for BBVA Banco Continental, within the category: Finance.
Film advertisement created by DDB, Peru for Movistar, within the category: Media.
Digital advertisement created by Tribal, Peru for Pacifico Seguros, within the category: Finance.
Film advertisement created by Y&R, Peru for Cibertec, within the category: Education.