Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.

Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Digital advertisement created by Carne, Peru for Amnesty International, within the category: Public Interest, NGO.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

This year, we were challenged to advertise the release of Sin Parar's new product: A stick ice-cream with liquid fill. The request was clear, our team understood that in addition to the classic and unforgettable cup of ice-cream, this summer, there would be a new Sin Parar on a stick and liquid fill. But, how do we get Sin Parar, one of the most successful online sellers to remember something specifically? Surprising them! And who better to surprise them with a stick than a master expert that uses it. After a long research, we came across with the very talented: Takafumi Watanabe (www.instagram.com/takafumi_777/) and we instantly knew that he would be ideal for the launching the brand's most important product. This summer, you are invited to see it, dare it and, especially, taste the new Sin Parar ice-cream on a stick that is incredible. Digital advertisement created by Nodos, Peru for Nestle, within the category: Food.

The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing. Ambient advertisement created by Marca Registrada, Peru for Kotex, within the category: Health.