Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Direct advertisement created by Lanfranco & Cordova, Peru for Kokopelli, within the category: Transport.

Content advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits. Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Launch of the Huawei P10 series, specialized in photography. Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by McCann, Peru for LAN, within the category: Transport.

Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.