Peru
50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.
We intervened in doctors appointments to give a message to women who go to the doctor only when they feel an ache and pain. Ambient advertisement created by Lowe, Peru for League against cancer, within the category: Public Interest, NGO.
Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.
Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.
To demostrate the power of the battery of the Huawei Mate 8, we create the first snails race of the social media. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by TBWA, Peru for Vitis, within the category: Health.
Ambient advertisement created by Wunderman, Peru for Grupo Caridad, within the category: Public Interest, NGO.
Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.
Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.
Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.
We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.
Outdoor advertisement created by Independencia, Peru for Everlast, within the category: Fashion.
Digital advertisement created by Y&R, Peru for Británico, within the category: Education.