Peru is one of the top countries who unfortunately has minors working on the streets, Losing part of their childhood and stop believing on their dreams, This Holiday season we want to make it special for them with lots of surprises, Something that makes them believe again in the magic of "Christmas" Additional credits: Juan Diego Peschiera, Jackelin Tucno. Ambient advertisement created by Conectart, Peru for Consorcio LP, within the category: Public Interest, NGO.

Content advertisement created by Mood, Peru for FIAT, within the category: Automotive.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.

Experiential advertisement created by Carne, Peru for Scotiabank, within the category: Finance.

Every year, on América TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together. This year instead of just sharing a message we made it happen. Experiential advertisement created by DDB, Peru for América TV, within the category: Media.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.

The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

Digital advertisement created by McCann, Peru for LAN, within the category: Transport.

Digital advertisement created by Lowe, Peru for Demus, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Ambient advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Peru for AFP Habitat, within the category: Finance.

In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

Film advertisement created by Wunderman, Peru for CMD, within the category: Media.

Film advertisement created by MullenLowe Group, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.