Peru
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals. Direct advertisement created by Alma Branding Social, Peru for Standford, within the category: Office Equipment.
Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.
With Promperu and the people collaboration we create a different route through majestic but little known places of the Country, with the aim of promoting them in the world through impressive photos from a Huawei P9. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Digital advertisement created by Wunderman, Peru for Miller, within the category: Alcoholic Drinks.
Digital advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.
Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.
Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.
Film advertisement created by Volver d6, Peru for BBVA Banco Continental, within the category: Finance.
Digital advertisement created by Wunderman, Peru for Banco de Credito del Peru, within the category: Finance.
Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.
Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
Ambient advertisement created by Wunderman, Peru for Grupo Caridad, within the category: Public Interest, NGO.
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.
Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.
We intervened in doctors appointments to give a message to women who go to the doctor only when they feel an ache and pain. Ambient advertisement created by Lowe, Peru for League against cancer, within the category: Public Interest, NGO.
The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. So, we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend.