Film advertisement created by TBWA, Peru for Vitis, within the category: Health.

Digital advertisement created by McCann, Peru for National Blind Unit of Peru, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.

Creative Director:Daniel Fierro Art Director:Juan Durrieu Copywriter:Rodrigo Melgar Film advertisement created by Saatchi & Saatchi, Peru for AAB, within the category: Public Interest, NGO.

Film advertisement created by FCB, Peru for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Peru for Grupo Caridad, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

We create a unique crypto art collection using the real photos of some of the species of the Alto Mayo Forest to create a particular NFTs with the most important value, protect. A innovative campaign using NFTS to create a new form for crowd founding to help and get resources to continue save this forest. Integrated advertisement created by Publicis, Peru for Conservation International, within the category: Public Interest, NGO.