Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Digital advertisement created by JWT, Peru for Ambev, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Film advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer. By 2020, the figures are projected to increase by more than 22%. This campaign is born from the data of one of these kind cancers, testicular cancer, which attacks young adults from the ages 15 to 30. To generate awareness in a more direct and fresh manner, we found an interesting way to communicate to our target audience using Instagram, #hashtag and a sticker. By rotating upside down a hand and heart sticker, we created a fun and original way of commitment between men, to have a testicular self examination and giving a powerful message to share and motivate others to get an annual checkup. Digital advertisement created by Wunderman, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Peru for Grupo Caridad, within the category: Public Interest, NGO.

Outdoor advertisement created by FCB, Peru for UTEC, within the category: Education.

The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing. Ambient advertisement created by Marca Registrada, Peru for Kotex, within the category: Health.

Art Director: Art Director: Mario Cedron Audio advertisement created by Youpanqui, Peru for Peruvian Institute of Art and Design, within the category: Education.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.

Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.