Peru
To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.
With Promperu and the people collaboration we create a different route through majestic but little known places of the Country, with the aim of promoting them in the world through impressive photos from a Huawei P9. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.
Ambient advertisement created by FCB, Peru for Radio Filarmonía, within the category: Recreation, Leisure.
In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.
Outdoor advertisement created by Independencia, Peru for Everlast, within the category: Fashion.
Digital advertisement created by McCann, Peru for LAN, within the category: Transport.
Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.
Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.
Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, Peru for Colgate, within the category: Health.
Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
We raised the prices so you won’t buy them. On Mother’s Day, moms don’t always get what they really want. That's why Oechsle, one of the largest retail stores in Peru, raised the prices of those products moms don’t want to receive. Film advertisement created by Fahrenheit, Peru for Oechsle, within the category: Retail Services.
Film advertisement created by Zavalita, Peru for Mibanco, within the category: Finance.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
Experiential advertisement created by McCann, Peru for Sodimac, within the category: House, Garden.
We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals. Direct advertisement created by Alma Branding Social, Peru for Standford, within the category: Office Equipment.
Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits. Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.