Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

The project enabled two Waskaganish natives to travel from Canada to Peru to teach residents of Lampa how to insulate their homes with animal hides. In return, residents of Lampa taught the people of Waskaganish how to add variety to their diet with quinoa, a native Peruvian food that is rich in nutrients. The program will initiate a new communication platform thanks to Western Union, seeking to carry out exchanges between different cities throughout the world, for the sole purpose of attaining the common good. http://www.movingwarmthforbetter.com Digital advertisement created by FCB, Peru for Western Union, within the category: Finance.

Outdoor advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, Peru for Radio Filarmonía, within the category: Recreation, Leisure.

We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. Experiential advertisement created by Wunderman, Peru for Scotiabank, within the category: Finance.

Digital advertisement created by McCann, Peru for National Blind Unit of Peru, within the category: Public Interest, NGO.

In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

Peru is one of the top countries who unfortunately has minors working on the streets, Losing part of their childhood and stop believing on their dreams, This Holiday season we want to make it special for them with lots of surprises, Something that makes them believe again in the magic of "Christmas" Additional credits: Juan Diego Peschiera, Jackelin Tucno. Ambient advertisement created by Conectart, Peru for Consorcio LP, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Peru for Burger King, within the category: Food.

Every year the Peruvian Cancer Foundation airs a fundraising spot that almost nobody sees because they have no media budget. So this time, instead of making another useless tv ad, we asked the brands that most advertise in Peru to share three seconds of their TV ads to promote the Foundation's collection. A lot of them answered the call, which results in the most aired campaign in Peruvian history and a new collection record. Film advertisement created by Fahrenheit, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.