Peru
Film advertisement created by DDB, Peru for Movistar, within the category: Media.
During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat. Digital advertisement created by Youpanqui, Peru for Voz Animal, within the category: Public Interest, NGO.
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.
50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.
Digital advertisement created by DDB, Peru for BBVA Continental, within the category: Finance.
Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.
Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Digital advertisement created by Wunderman, Peru for Miller, within the category: Alcoholic Drinks.
Digital advertisement created by Tribal, Peru for Pacifico Seguros, within the category: Finance.
When the sky gets cloudy, people stop using sunscreen because they think clouds protect them against UV rays. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message. Digital advertisement created by Nodos, Peru for Peruvian League Against Cancer, within the category: Public Interest, NGO.
There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.
Digital advertisement created by BBDO, Peru for Supermanco, within the category: Media.
Digital advertisement created by McCann, Peru for National Blind Unit of Peru, within the category: Public Interest, NGO.
Ambient advertisement created by Conectart, Peru for Avansys, within the category: Education.
Direct advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.