Peru
Film advertisement created by FCB, Peru for Sol Cement, within the category: Industrial, Agriculture.
Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.
Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.
Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.
Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.
Every year Toyota launches "Toyotathon," a two month promotion where you can buy any car model with especial benefits. Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Film advertisement created by Y&R, Peru for Toyota, within the category: Automotive.
Digital advertisement created by Y&R, Peru for Británico, within the category: Education.
Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.
Digital advertisement created by McCann, Peru for LAN, within the category: Transport.
Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Británico, within the category: Education.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
Ambient advertisement created by FCB, Peru for Radio Filarmonía, within the category: Recreation, Leisure.
Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
In Father's day we want to thank those who work in silence to help others to achieve their dreams. It's a hard job for a father to adapt and understand what motivate's their children dreams, but it's even harder to try being part of their dream without knowing how to do it. Film advertisement created by BRND WGN, Peru for Magnesol, within the category: Pharmaceutical.
Film advertisement created by DDB, Peru for National Institute of Neoplastic Diseases, within the category: Public Interest, NGO.