50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Digital advertisement created by Phantasia, Peru for Demus, within the category: Public Interest, NGO.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.

We create a unique crypto art collection using the real photos of some of the species of the Alto Mayo Forest to create a particular NFTs with the most important value, protect. A innovative campaign using NFTS to create a new form for crowd founding to help and get resources to continue save this forest. Integrated advertisement created by Publicis, Peru for Conservation International, within the category: Public Interest, NGO.

Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Peru for Soy Autista y Qué, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by McCann, Peru for El Comercio, within the category: Media.

Digital advertisement created by McCann, Peru for UNCP, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of ​​creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.

Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.

Film advertisement created by Y&R, Peru for Colgate, within the category: Health.