Experiential advertisement created by Y&R, Peru for Mati, within the category: House, Garden.

To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

Film advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Experiential advertisement created by Carne, Peru for Scotiabank, within the category: Finance.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Peru for Grupo Caridad, within the category: Public Interest, NGO.

Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Peru for Papa Con Camote, within the category: Fashion.

In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.

Digital advertisement created by Independencia, Peru for Honda, within the category: Automotive.

During the holidays, the sky of Lima is full of lights and many celebrate it... but not all. To raise awareness about the chaos that our pets live through fireworks, we did this using Snapchat. Digital advertisement created by Youpanqui, Peru for Voz Animal, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.

Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can't defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help. Audio advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

McCann Lima conceived a website that presents “real problems” for parents to read that appear to be math and language comprehension exercises – but they do so by directly addressing the issues around underage pregnancy. Web: http://problemasreales.com/ Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.