We found the 8th most important search on Google locally was: “How to be the perfect women?”. Peruvian society is very traditional so we still have women around the country worried about male perception and the image they show as mothers, wifes and daughters. We interviewed real women and influencers so they can share us their thoughts on this fact, giving us different answers and showing us that the only way to be perfect is being yourself, being different. Digital advertisement created by Wunderman, Peru for Lenovo, within the category: Electronics, Technology.

October is Breast Cancer Awareness Month, so us a insurance company we decided to give a stronge message in a moment that women has all the attention: go to shopping lingerie. Digital advertisement created by Houdini, Peru for Mapfre, within the category: Health.

Digital advertisement created by Carne, Peru for Amnesty International, within the category: Public Interest, NGO.

This spot is based on a true story. In the Andes we hear a song full of hope, which tells us the effort that a mother to make her child may one day walk. Film advertisement created by DDB, Peru for Promart, within the category: House, Garden.

Experiential advertisement created by Carne, Peru for Scotiabank, within the category: Finance.

McCann Lima conceived a website that presents “real problems” for parents to read that appear to be math and language comprehension exercises – but they do so by directly addressing the issues around underage pregnancy. Web: http://problemasreales.com/ Digital advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.

Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.

Ambient advertisement created by FCB, Peru for Peruvian Cancer Foundation, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Life Signal allows people in disaster areas to quickly pinpoint the exact GPS location of the members in their “safe group” —a list of up 10 contacts than can be preconfigured on any smartphone— even when networks are down and communication between them is impossible. This allows families to reunite and first responders to more precisely look for survivors. Digital advertisement created by Grey, Peru for Unacem, within the category: Electronics, Technology.

Digital advertisement created by Wunderman, Peru for Grolsch, within the category: Electronics, Technology.

Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

Ambient advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Youpanqui, Peru for Claro, within the category: Electronics, Technology.

Creative Directors: Carlos Tapia, Charlie Tolmos Copywriter: Ricky Solano Art Director: Gonzalo Arica Account Supervisor: Stephanie Sangster Production Director: Malena Mellado Rodríguez Executive Producers: Gabriela del Prado, Adriana Romero Audio Studio: Audiopost Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Direct advertisement created by McCann, Peru for El Comercio, within the category: Media.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Peru for Coca-Cola, within the category: Non-Alcoholic Drinks.

In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

In Perú, 7 out of 10 women have suffered some form of violence. Despite this, most of them don’t report the abuses for fear of being judged or getting caught by their partners. That is why, on International Day of Elimination of Violence Against Women, Jockey Plaza and Wunderman Phantasia, decided to create a new way to help them, giving them access to a support center using the most intimate and safe space: women’s restrooms. Experiential advertisement created by Wunderman, Peru for Jockey, within the category: Retail Services.