Peru
Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.
Ambient advertisement created by McCann, Peru for Aniquem, within the category: Public Interest, NGO.
Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.
The application period for 2013 was about to open, so UTEC, The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. Nowadays, getting teenagers' attention is quite difficult even for brands in the entertainment segment like PlayStation so imagine being an Engineering University trying to do it. UTEC believes that engineering can change the world, so we decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired us to build the first billboard that produces drinking water out of air. Ambient advertisement created by FCB, Peru for University of Engineering and Technology, within the category: Education.
Film advertisement created by Y&R, Peru for LAN, within the category: Transport.
Digital advertisement created by McCann, Peru for National Blind Unit of Peru, within the category: Public Interest, NGO.
Digital advertisement created by Tribal, Peru for Skip, within the category: House, Garden.
Digital advertisement created by Lowe, Peru for Demus, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.
Digital advertisement created by Carne, Peru for Amnesty International, within the category: Public Interest, NGO.
Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.
In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
To communicate Tinka's jackpot of the week, we decided to show to the people their possibly millionaire lifestyle. Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.
50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.
Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.
To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.
Film advertisement created by TBWA, Peru for Vitis, within the category: Health.
Ambient advertisement created by McCann, Peru for Sodimac, within the category: Retail Services.