Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.

To demostrate the power of the battery of the Huawei Mate 8, we create the first snails race of the social media. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Film advertisement created by Grey, Peru for Jumps, within the category: Confectionery, Snacks.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Grey, Peru for Suzuki, within the category: Automotive.

Film advertisement created by Volver d6, Peru for BBVA Banco Continental, within the category: Finance.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

In these times where we spend most of the day watching a screen either on the phone or on the computer. We help Millions of Peruvians become aware of the dangers generated by the blue light emitted by them in their sight, Ocutec is one of the largest ophthalmological laboratories in Peru, and also distributes many brands of lenses with international prestige. In October 2018 I was going to launch the Futurex G3 blue protect lenses on the Peruvian market, with blue light protection but many Peruvians do not know what it is. The client needed a campaign that creates awareness of how dangerous the blue light can be for our vision and how its new lenses can help our visual health Analyzing the target, investigating more where the blue light is generated and where it has more contact with people, we find that the habit of watching movies in streaming has increased in our country considerably. Adding to this the characteristics of the damage that blue light causes silently in our sight. All this detonated the idea of ​​creating a fake horror movie to be transmitted by social networks Blue - The Silent killer We created a fan page in Facebook of the movie, we posted and uploaded the trailer, people thought it was a real movie. We made an online premiere, and in the minute 4 when the killer approached killing his victim from behind while he was on his computer, he put on a pair of glasses, disappearing the killer, then unveiled the brand with information about blue light. Data: Peru has a total growth of 9% in social netework. (source Hootsuit) Facebook grew by 4% being the most used social network. (source Hootsuit) Peru occupies the first place in Latin America in the reproduction of digital videos videos on Facebook, YouTube, Instagran and Netflix are the most watched by Peruvians. (Source ComScore) Peru is the country with the largest scope of users in social networks in Latin America. (Source ComScore) Our target audience was marked by people who already wear unprotected glasses and people who spend a lot of time in front of a screen. Then Facebook was the perfect place to capture the attention of our target, through a movie at the precise moment that the blue light was damaging his vision. Production and chronology: It did all the work like a real movie. We wrote a script of a horror movie where 3 young people move to a pension chasing their dream of independence, but this becomes a nightmare, We did a casting, we searched for locations, we created a storyboard and we shot the movie. We edit the movie, create a fan page on Facebook, create communication pieces like posters and the trailer of the movie. We announce an online premiere. Let's unveil the brand aligned to the script of the film. We change the name of the fan page for the name of the brand and its profile photo and cover. Having great acceptance of the target positioning the lens in a great way in the market. Digital advertisement created by El Brandon, Peru for Futurex, within the category: Health.

Digital advertisement created by Wunderman, Peru for Miller, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by McCann, Peru for Cusquena, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, Peru for League against cancer, within the category: Public Interest, NGO.

The First Choreographic 2K Marathon in the World by Kotex Perú. We want to celebrate the new role of the woman in our society. This new woman with more attitude, that is free and secure on their actions. So anyone with her unique style can express her own femininity. And the best way to show the people that the women’s are celebrating is dancing. Ambient advertisement created by Marca Registrada, Peru for Kotex, within the category: Health.

Digital advertisement created by Liquid, Peru for Sodimac, within the category: Retail Services.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.