Peru
To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones. Digital advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.
Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone. Film advertisement created by FCB, Peru for Claro, within the category: Electronics, Technology.
Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.
Ambient advertisement created by JWT, Peru for Laive, within the category: Non-Alcoholic Drinks.
Film advertisement created by McCann, Peru for Save the Children, within the category: Public Interest, NGO.
Digital advertisement created by Y&R, Peru for Británico, within the category: Education.
Nobody appreciates what they have until they lose it. Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. Film advertisement created by VMLY&R, Peru for Blanca Flor, within the categories: Confectionery, Snacks, Food.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country. Digital advertisement created by WPP, Peru for League against cancer, within the category: Public Interest, NGO.
In Father's day we want to thank those who work in silence to help others to achieve their dreams. It's a hard job for a father to adapt and understand what motivate's their children dreams, but it's even harder to try being part of their dream without knowing how to do it. Film advertisement created by BRND WGN, Peru for Magnesol, within the category: Pharmaceutical.
The reality is this: Peru is a sexist country and Pilsen Callao, as a brand, has contributed to this conduct for a long time by creating sexist advertising. However, they've decided to change their communication once and for all by creating a movement in the name of equality. And together, we've launched a campaign that made Peruvians (us included) accept their own mistakes, just by playing a drinking game known to everyone. Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
Film advertisement created by Mood, Peru for 360 Energy Drink, within the category: Non-Alcoholic Drinks.
Content advertisement created by Mood, Peru for FIAT, within the category: Automotive.
'Beto & Elena' is a three-minute spot that tells the story of Beto, the main character of De Vuelta al Barrio, the most popular series on Peruvian television, and Elena, a fan of the TV series. Through its storytelling, the film shows us the absolute essence of what happens between viewers and their favorite TV series. The spot has been launched with an 80s music hit called Fantasy, a famous Peruvian pop song that comes alive again in the cover version of Arianna Fernandez. Film advertisement created by WPP, Peru for America Television, within the category: Media.
In Peru, one of the most homophobes countries in Latin America, LGTB community is only recognized trough mockery. So we decided to mock about homophobes by using one of the most popular debates online: pineapple pizza Film advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
This year, we were challenged to advertise the release of Sin Parar's new product: A stick ice-cream with liquid fill. The request was clear, our team understood that in addition to the classic and unforgettable cup of ice-cream, this summer, there would be a new Sin Parar on a stick and liquid fill. But, how do we get Sin Parar, one of the most successful online sellers to remember something specifically? Surprising them! And who better to surprise them with a stick than a master expert that uses it. After a long research, we came across with the very talented: Takafumi Watanabe (www.instagram.com/takafumi_777/) and we instantly knew that he would be ideal for the launching the brand's most important product. This summer, you are invited to see it, dare it and, especially, taste the new Sin Parar ice-cream on a stick that is incredible. Digital advertisement created by Nodos, Peru for Nestle, within the category: Food.
In the last 5 years, more than 800 women have been killed by men. There is a pattern that is repeated almost in every case: In the declarations of the murderers, they always say that they loved their victims. That's why Flora Tristan NGO created a collection of beautiful love poems declaimed by famous Peruvian poets, but these were actually poems made with quotes from the real statements of murderers after killing their victims. These poems were broadcasted on the most important Peruvian Romantic Radio. Demonstrating women of all social targets the importance of not being fooled by beautiful words. When women realized that what they were enjoying were actually phrases of women´s murderers they get shoocked and clearly understood the message. Because of the extreme levels of illiteracy that exist in Peru, Flora needed a way to reach all women in the most organic way possible. For this, they made an alliance with Radio Ritmo Romántica, the radio with the highest female audience levels in the country. They did a very extensive investigation and data collection of the statements of the murderers in the most famous cases of murders of women of the last 5 years. Then, they invited some of the most important poets and drama writers of the country to be the voices that declaimed the poems. The audios were broadcasted on the radio, in social networks and also shared using Whatsapp. And in these messages, after shocking women with the idea, we invited them to report their aggressors. More than 8 million women have been reached by the campaign. The response rate has been incredible, the calls to report the cases to Line 100 increased by 122% so far this year. Audio advertisement created by Grey, Peru for Flora Tristan, within the category: Public Interest, NGO.
Digital advertisement created by Tribal, Peru for Skip, within the category: House, Garden.
Film advertisement created by Houdini, Peru for Cristal, within the category: Alcoholic Drinks.
On international Gamers Day, Pilsen Callao as the original beer of friendship, took the role no one else wanted in a Dota 2 game to stand up for friendship. Digital advertisement created by DDB, Peru for Pilsen Callao, within the category: Alcoholic Drinks.
There's a time when vacations are not fun anymore...at least not for the parents. For this time of the year and for parents' relief, Plaza Vea has all to get back to school. Film advertisement created by DDB, Peru for Plaza Vea, within the category: Retail Services.