Film advertisement created by McCann, Peru for Entel, within the category: Electronics, Technology.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

Direct advertisement created by Lanfranco & Cordova, Peru for Kokopelli, within the category: Transport.

Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer. By 2020, the figures are projected to increase by more than 22%. This campaign is born from the data of one of these kind cancers, testicular cancer, which attacks young adults from the ages 15 to 30. To generate awareness in a more direct and fresh manner, we found an interesting way to communicate to our target audience using Instagram, #hashtag and a sticker. By rotating upside down a hand and heart sticker, we created a fun and original way of commitment between men, to have a testicular self examination and giving a powerful message to share and motivate others to get an annual checkup. Digital advertisement created by Wunderman, Peru for Liga Contra el Cancer, within the category: Public Interest, NGO.

The video focuses on the story of a young man, who at first “complains” of those who do not comply with the quarantine, to later reveal that he breached it and lost his grandmother as a consequence.

Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Outdoor advertisement created by FCB, Peru for UTEC, within the category: Education.

Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Peru for McDonald's, within the category: Food.

Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Film advertisement created by DDB, Peru for Promart, within the category: House, Garden.

Film advertisement created by Y&R, Peru for Vida Mujer, within the category: Public Interest, NGO.

Outdoor advertisement created by McCann, Peru for Cálidda, within the category: Industrial, Agriculture.

Ambient advertisement created by DDB, Peru for McDonald's, within the category: Food.

Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead. "When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow," reads "El Regreso" (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created "The Return Garden" to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa. Film advertisement created by WPP, Peru for Cerveza Arequipeña, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Peru for BBVA Continental, within the category: Finance.

Film advertisement created by McCann, Peru for Domund, within the category: Public Interest, NGO.