China
Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.
Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.
During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match. Film advertisement created by BBH, China for Harbin Beer, within the category: Alcoholic Drinks.
Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.
Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.
Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.
Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.
Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.
Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.
Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Film advertisement created by McCann, China for Chevrolet, within the category: Automotive.
Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.
Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.
Film advertisement created by Civilization, China for Civilization, within the category: Agency Self-Promo.
It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.
Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.
For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai's South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station. Outdoor advertisement created by Havas, China for Perrier, within the category: Non-Alcoholic Drinks.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.