China

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‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

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Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Ivy

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Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

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Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

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Remind the Chinese September 21 is the peace day of the world. Outdoor advertisement created by Shineworks, China for Peace One Day, within the category: Public Interest, NGO.

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Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

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BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

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Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

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In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

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Film advertisement created by mcgarrybowen, China for Acura, within the category: Automotive.

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Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

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Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.

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As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with FF Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ​ Albert Camus. Film advertisement created by FF, China for Tmall, within the category: Retail Services.

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Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.




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