We created a big idea “Discover a world of treasures” for 2017 TAOBAO 12.12 shopping festival. It’s out of “Journey to the west”, the most classic masterpiece in China, as we found the process of hunting featured products on TAOBAO app is just like a journey of discovering all kinds of treasures, just like the characters of “Journey to the west” hunting for treasures. We compare 8 kinds of young customers under different shopping field to 8 classic characters of “Journey to the West”, and show they discovering a world of treasures on TAOBAO app by the video. Also, we invited the young composer, J Radiate to adapt the classic song of “Journey to the West” for the video, to deliver the concept of big idea by the all new lyric and the way of mixing rap&classic. The campaign is aim to call for more young and maverick people to join in TAOBAO 12.12 shopping festival, and to discover a world of treasures! Film advertisement created by mcgarrybowen, China for Taobao, within the category: Retail Services.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match. Film advertisement created by BBH, China for Harbin Beer, within the category: Alcoholic Drinks.

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. Film advertisement created by McCann, China for Nutrilite, within the category: Pharmaceutical.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Civilization, China for Civilization, within the category: Agency Self-Promo.

With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Film advertisement created by Civilization, China for Lay's, within the category: Confectionery, Snacks.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Film advertisement created by Dentsu, China for Nissan, within the category: Automotive.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.