China

WVA

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

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The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat. As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes. Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box. A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.

WVA

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

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Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

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Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

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Integrated advertisement created by Wieden + Kennedy, China for KFC, within the category: Food.

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Film advertisement created by Wieden + Kennedy, China for Tiffany Keys, within the category: Personal Accessories.

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Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Ivy

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Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

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Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

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Film advertisement created by Civilization, China for Lay's, within the category: Confectionery, Snacks.

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Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

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‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

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The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. Film advertisement created by McCann, China for Nutrilite, within the category: Pharmaceutical.

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Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.

Fu

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Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

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Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with FF Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ​ Albert Camus. Film advertisement created by FF, China for Tmall, within the category: Retail Services.




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