China

WVA

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

WVA

It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.

WVA

A runner, boxer, footballer, and basketballer—all aged between 10 and 13 years old—ask for their independence. Film advertisement created by RGA, China for Nike, within the category: Fashion.

WVA

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

WVA

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

WVA

Xintiandi Shanghai is an affluent dining and entertainment district of Shanghai, China. Every quarter, they would have campaign themes to promote and showcase their restaurants and boutiques. This time, the theme was ‘Food Sustainability’ and we were tasked to develop an awareness campaign. We went deeper and got to the core of the issue: Food Waste. It was bigger than we think, with a study showing that restaurants dispose of up to 84% of unused ingredients, and all that ends up as food waste. Also in China, consumers are particular about food quality and that leads to a large amount being unused and eventually discarded by restaurants. Our idea was to create a product that would demonstrate recycling and most importantly, remind consumers on food sustainability. We collaborated with Xintiandi Shanghai’s restaurants and developed The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. We gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs. There were no two Re_PIZZA alike. Every Re_PIZZA had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we gave revelers a tasty education about food waste at Xintiandi Shanghai’s Christmas fair. Every night offered new tastes and every Re_PIZZA made a difference, one slice at a time. Over a few days, we reminded 360 million people (via social impressions) and reused 60 kgs of unused. At the event, we fed 1,500 people, and donated the profits to The Global Food Network to feed over 15,000 children. But most importantly, we had managed to reduce food waste from 84% to 43%. The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educated people on the issue. Direct advertisement created by Dentsu, China for Xintiandi, within the category: Public Interest, NGO.

WVA

Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.

Fu

WVA

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

WVA

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

WVA

Remind the Chinese September 21 is the peace day of the world. Outdoor advertisement created by Shineworks, China for Peace One Day, within the category: Public Interest, NGO.

WVA

The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. Film advertisement created by McCann, China for Nutrilite, within the category: Pharmaceutical.

WVA

Ambient advertisement created by Grey, China for Joy of Life, within the category: Public Interest, NGO.

WVA

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

WVA

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

WVA

Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

WVA

Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.

WVA

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.




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