Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.

Film advertisement created by FCB, China for Chips Ahoy, within the category: Confectionery, Snacks.

Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, China for Tiffany Keys, within the category: Personal Accessories.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

Film advertisement created by Civilization, China for Civilization, within the category: Agency Self-Promo.

Film advertisement created by Interone, China for BMW, within the category: Automotive.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.