Film advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.

Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue. The campaign includes an event titled "Fading Sea Creatures", a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world's most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution. The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans. Integrated advertisement created by F5, China for Alibaba, within the categories: Health, Personal Accessories, Public Interest, NGO, Retail Services.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Serviceplan, China for 999 Cold Remedy, within the category: Pharmaceutical.

In China, children are enjoying a wider variety of food like pizzas, hamburgers, pastas and more. Our client, Zhong He Feng Jing needed to find a way to make them love rice more. Children look up to mythological heroes from ancient Chinese history like the legendary Monkey King to the fearless warrior Guan Yu. So we dug deeper into their stories and discovered that rice played an important role in their adventures and victories. We called upon these mythological heroes and created an epic storybook, filled with inspiring stories and mouthwatering dishes. Our heroes and their stories with rice were brought to life with vibrant illustrations, combined with interactive elements for children to create popular rice dishes. By combining history and rice in a new way, children were hungry for more stories, served best with rice. Integrated advertisement created by Dentsu, China for Zhong He Feng Jing, within the category: Food.

Film advertisement created by Stig&Xi, China for Toshiba, within the category: Electronics, Technology.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

KFC understands the paramount importance of culture, tradition, and the focus on family and going back to your roots during Chinese New Year celebrations. This is why this content driven domination campaign in partnership with the National Museum of China was such a success. KFC together with National Museum of China and STDecaux transformed Xujiahui Station in Shanghai metro into a mini-museum with replica exhibits displayed inside customized columns. Commuters enjoyed taking a short break from their routine to learn something new. Meanwhile, a giant digital display animated the famous painting of the Lantern Festival parade from the Ming Dynasty. Passers-by scanned the QR code to learn more about the lanterns and play games.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

Ambient advertisement created by Miami Ad School, China for Department Of Health, within the category: Public Interest, NGO.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.