Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it… even some very unexpected guests. Film advertisement created by Ogilvy, China for Sprite, within the category: Non-Alcoholic Drinks.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster. A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further Film advertisement created by R/GA, China for Nike, within the category: Fashion.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Civilization, China for Lay's, within the category: Food.

Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

We created a big idea “Discover a world of treasures” for 2017 TAOBAO 12.12 shopping festival. It’s out of “Journey to the west”, the most classic masterpiece in China, as we found the process of hunting featured products on TAOBAO app is just like a journey of discovering all kinds of treasures, just like the characters of “Journey to the west” hunting for treasures. We compare 8 kinds of young customers under different shopping field to 8 classic characters of “Journey to the West”, and show they discovering a world of treasures on TAOBAO app by the video. Also, we invited the young composer, J Radiate to adapt the classic song of “Journey to the West” for the video, to deliver the concept of big idea by the all new lyric and the way of mixing rap&classic. The campaign is aim to call for more young and maverick people to join in TAOBAO 12.12 shopping festival, and to discover a world of treasures! Film advertisement created by mcgarrybowen, China for Taobao, within the category: Retail Services.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Xintiandi Shanghai is an affluent dining and entertainment district of Shanghai, China. Every quarter, they would have campaign themes to promote and showcase their restaurants and boutiques. This time, the theme was ‘Food Sustainability’ and we were tasked to develop an awareness campaign. We went deeper and got to the core of the issue: Food Waste. It was bigger than we think, with a study showing that restaurants dispose of up to 84% of unused ingredients, and all that ends up as food waste. Also in China, consumers are particular about food quality and that leads to a large amount being unused and eventually discarded by restaurants. Our idea was to create a product that would demonstrate recycling and most importantly, remind consumers on food sustainability. We collaborated with Xintiandi Shanghai’s restaurants and developed The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. We gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs. There were no two Re_PIZZA alike. Every Re_PIZZA had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we gave revelers a tasty education about food waste at Xintiandi Shanghai’s Christmas fair. Every night offered new tastes and every Re_PIZZA made a difference, one slice at a time. Over a few days, we reminded 360 million people (via social impressions) and reused 60 kgs of unused. At the event, we fed 1,500 people, and donated the profits to The Global Food Network to feed over 15,000 children. But most importantly, we had managed to reduce food waste from 84% to 43%. The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educated people on the issue. Direct advertisement created by Dentsu, China for Xintiandi, within the category: Public Interest, NGO.