We created a big idea “Discover a world of treasures” for 2017 TAOBAO 12.12 shopping festival. It’s out of “Journey to the west”, the most classic masterpiece in China, as we found the process of hunting featured products on TAOBAO app is just like a journey of discovering all kinds of treasures, just like the characters of “Journey to the west” hunting for treasures. We compare 8 kinds of young customers under different shopping field to 8 classic characters of “Journey to the West”, and show they discovering a world of treasures on TAOBAO app by the video. Also, we invited the young composer, J Radiate to adapt the classic song of “Journey to the West” for the video, to deliver the concept of big idea by the all new lyric and the way of mixing rap&classic. The campaign is aim to call for more young and maverick people to join in TAOBAO 12.12 shopping festival, and to discover a world of treasures! Film advertisement created by mcgarrybowen, China for Taobao, within the category: Retail Services.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Production Company: Hurrah! Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Miami Ad School, China for Department Of Health, within the category: Public Interest, NGO.

Film advertisement created by Civilization, China for Lay's, within the category: Confectionery, Snacks.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

Ambient advertisement created by Fred & Farid, China for Sea Shepherd, within the category: Public Interest, NGO.

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.

During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match. Film advertisement created by BBH, China for Harbin Beer, within the category: Alcoholic Drinks.

Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911. The Gaming experience: http://50years-911-en.porsche-events.cn Demo Video: http://youtu.be/lrb4TB8YeiA Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.