Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

The Road to HBL invites fans to live out their own Nike HBL animated journey via a stylized digital choose your own adventure with 700 possible storylines. Users get firsthand experience of the rigorous training regime, team bonding, pep talks and match excitement from the POV of a young player, creating their own personalized basketball diary and shareable team poster. A comparatively new basketball platform in China, interest and participation in the HBL is on the rise. Tao Dong, Basketball Brand Digital Director - Greater China, Nike, said that the brand’s ambition was to expand the league further Film advertisement created by R/GA, China for Nike, within the category: Fashion.

Film advertisement created by DDB, China for Eclipse Mints, within the category: Confectionery, Snacks.

Xintiandi Shanghai is an affluent dining and entertainment district of Shanghai, China. Every quarter, they would have campaign themes to promote and showcase their restaurants and boutiques. This time, the theme was ‘Food Sustainability’ and we were tasked to develop an awareness campaign. We went deeper and got to the core of the issue: Food Waste. It was bigger than we think, with a study showing that restaurants dispose of up to 84% of unused ingredients, and all that ends up as food waste. Also in China, consumers are particular about food quality and that leads to a large amount being unused and eventually discarded by restaurants. Our idea was to create a product that would demonstrate recycling and most importantly, remind consumers on food sustainability. We collaborated with Xintiandi Shanghai’s restaurants and developed The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. We gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs. There were no two Re_PIZZA alike. Every Re_PIZZA had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we gave revelers a tasty education about food waste at Xintiandi Shanghai’s Christmas fair. Every night offered new tastes and every Re_PIZZA made a difference, one slice at a time. Over a few days, we reminded 360 million people (via social impressions) and reused 60 kgs of unused. At the event, we fed 1,500 people, and donated the profits to The Global Food Network to feed over 15,000 children. But most importantly, we had managed to reduce food waste from 84% to 43%. The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educated people on the issue. Direct advertisement created by Dentsu, China for Xintiandi, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Lowe, China for Telekom China, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match. Film advertisement created by BBH, China for Harbin Beer, within the category: Alcoholic Drinks.

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Film advertisement created by DDB, China for Volkswagen, within the category: Automotive.

A runner, boxer, footballer, and basketballer—all aged between 10 and 13 years old—ask for their independence. Film advertisement created by RGA, China for Nike, within the category: Fashion.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.