China

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Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Fu

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Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

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Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

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Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

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Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

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Film advertisement created by Civilization, China for Civilization, within the category: Agency Self-Promo.

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Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.

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Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.

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Ambient advertisement created by Miami Ad School, China for Department Of Health, within the category: Public Interest, NGO.

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Film advertisement created by FCB, China for Chips Ahoy, within the category: Confectionery, Snacks.

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Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.

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Film advertisement created by Dentsu, China for Nissan, within the category: Automotive.

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Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

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Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

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‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

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To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby. Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.

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A spot rejoicing the way technology allows us to communicate and connect with our loved ones and past and future selves. Film advertisement created by Leo Burnett, China for China Mobile, within the category: Electronics, Technology.

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Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.




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