Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

A web-based app lets you unleash your inner wild child by transforming your smartphone into your very own high octane, tire-eating Ford Mustang – all you need is your phone and a tabletop. Digital advertisement created by GTB, China for Ford, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Lowe, China for Telekom China, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Wieden + Kennedy, China for KFC, within the category: Food.

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.