China
Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.
Film advertisement created by Ogilvy, China for Kotex, within the category: Health.
Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.
It's just the sweetest and furriest Polar Bear you will see this summer. Created in CG, just like the snowy environment, all in our Wrocław studio. Live shoot part is taken in China. A Milkana lollipop ad launched in the Asian market. Film advertisement created by Publicis, China for Milkana, within the category: Confectionery, Snacks.
Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.
To promote its cold brew coffee, Nescafe launched an interactive game at People’s Square Station, Shanghai. By standing in the interactive area and moving their bodies, passengers could control the coffee bottle on the digital screen to collect the coffee drops and try to fill up the bottle in 30 seconds. After the mission was completed, participants received a QR code with which they could get a free bottle of cold brew coffee from the vending machine nearby. Outdoor advertisement created by JCDecaux, China for Nescafe, within the category: Non-Alcoholic Drinks.
Film advertisement created by Wieden + Kennedy, China for Milka, within the category: Confectionery, Snacks.
With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.
Film advertisement created by McCann, China for Chevrolet, within the category: Automotive.
Digital advertisement created by Ogilvy, China for Visit Britain, within the category: Transport.
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film. Outdoor advertisement created by JCDecaux, China for Tencent Video, within the category: Electronics, Technology.
Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.
Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.
F5 recently made a B2B ad for iQIYI, a Chinese online movie and video website, and one of the largest streaming platforms in the world. The commercial was targeted to brands advertising in the entertainment giant’s platform. The brief was to create a spot that would communicate to advertisers the communication advantages and benefits of Smart TV advertising, show data support, and why iQIYI is the leader in the industry. Film advertisement created by F5, China for iQIYI, within the category: Media.
The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat. As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes. Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box. A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.
BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.
Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.
Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
Film advertisement created by Civilization, China for Lay's, within the category: Food.