China

Ivy

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Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

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Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

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‘The Tattooist’ follows the dark obsessions of a tattooist whose studio is acclaimed for its exceptional and intricately crafted tattoos. Those who receive his prized masterpiece are drugged, imprisoned, and then forced to fight their fears in a race against the clock to escape. Can they escape or will they become victims of The Tattooist? Film advertisement created by E&T Films, China for Scream Zone Escape Room, within the category: Recreation, Leisure.

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Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

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Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

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Production Company: Hurrah! Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.

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Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

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During the 2016 Olympics, Harbin beer brought the spirit of sportsmanship to border regions around China (Myanmar,Mongolia,Vietnam,Russia,Kazakhstan). Actual borders were transformed into sporting grounds. For the first time, border residents set aside their differences to play a friendly match. Film advertisement created by BBH, China for Harbin Beer, within the category: Alcoholic Drinks.

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Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.

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Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.

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Xintiandi Shanghai is an affluent dining and entertainment district of Shanghai, China. Every quarter, they would have campaign themes to promote and showcase their restaurants and boutiques. This time, the theme was ‘Food Sustainability’ and we were tasked to develop an awareness campaign. We went deeper and got to the core of the issue: Food Waste. It was bigger than we think, with a study showing that restaurants dispose of up to 84% of unused ingredients, and all that ends up as food waste. Also in China, consumers are particular about food quality and that leads to a large amount being unused and eventually discarded by restaurants. Our idea was to create a product that would demonstrate recycling and most importantly, remind consumers on food sustainability. We collaborated with Xintiandi Shanghai’s restaurants and developed The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. We gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs. There were no two Re_PIZZA alike. Every Re_PIZZA had its own name and distinct flavor. From Very Berry Pizza to Cookies & Cream Pizza, we gave revelers a tasty education about food waste at Xintiandi Shanghai’s Christmas fair. Every night offered new tastes and every Re_PIZZA made a difference, one slice at a time. Over a few days, we reminded 360 million people (via social impressions) and reused 60 kgs of unused. At the event, we fed 1,500 people, and donated the profits to The Global Food Network to feed over 15,000 children. But most importantly, we had managed to reduce food waste from 84% to 43%. The Re_PIZZA project was a sustainable solution that helped reduce the problem and directly educated people on the issue. Direct advertisement created by Dentsu, China for Xintiandi, within the category: Public Interest, NGO.

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A web-based app lets you unleash your inner wild child by transforming your smartphone into your very own high octane, tire-eating Ford Mustang – all you need is your phone and a tabletop. Digital advertisement created by GTB, China for Ford, within the category: Automotive.

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Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

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Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

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Ambient advertisement created by Lowe, China for Telekom China, within the category: Electronics, Technology.

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These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.




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