Film advertisement created by Civilization, China for Lay's, within the category: Confectionery, Snacks.

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

In China, children are enjoying a wider variety of food like pizzas, hamburgers, pastas and more. Our client, Zhong He Feng Jing needed to find a way to make them love rice more. Children look up to mythological heroes from ancient Chinese history like the legendary Monkey King to the fearless warrior Guan Yu. So we dug deeper into their stories and discovered that rice played an important role in their adventures and victories. We called upon these mythological heroes and created an epic storybook, filled with inspiring stories and mouthwatering dishes. Our heroes and their stories with rice were brought to life with vibrant illustrations, combined with interactive elements for children to create popular rice dishes. By combining history and rice in a new way, children were hungry for more stories, served best with rice. Integrated advertisement created by Dentsu, China for Zhong He Feng Jing, within the category: Food.

Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards. During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it… even some very unexpected guests. Film advertisement created by Ogilvy, China for Sprite, within the category: Non-Alcoholic Drinks.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.

Final Frontier’s new collaboration with We Are Social Shanghai is an intergalactic battle epic promoting Acer’s Predator range of gaming hardware, directed by Paulo Garcia and Zombie Studio. The concept needed to specifically sell the Predator range’s unique heat-battling technology, tackling a common problem for hardcore gamers. To that end, Final Frontier executive producer Gus Karam worked alongside We Are Social from the outset to shape the storyline.

Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.

Ambient advertisement created by Lowe, China for Telekom China, within the category: Electronics, Technology.

Film advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, China for NetEase Lottery, within the category: Gaming.

Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.

The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. Film advertisement created by McCann, China for Nutrilite, within the category: Pharmaceutical.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

Film advertisement created by Interone, China for BMW, within the category: Automotive.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat. As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes. Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box. A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.

Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.