Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

Film advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by We Are Social, China for Acer, within the category: Electronics, Technology.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by Wieden + Kennedy, China for Tiffany Keys, within the category: Personal Accessories.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Nubia officially released the annual flagship mobile phone Z20 in Beijing, which is the second mobile phone designed by Nubia and adopts the dual-screen design.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

Digital advertisement created by Serviceplan, China for 999 Cold Remedy, within the category: Pharmaceutical.

F5 recently made a B2B ad for iQIYI, a Chinese online movie and video website, and one of the largest streaming platforms in the world. The commercial was targeted to brands advertising in the entertainment giant’s platform. The brief was to create a spot that would communicate to advertisers the communication advantages and benefits of Smart TV advertising, show data support, and why iQIYI is the leader in the industry. Film advertisement created by F5, China for iQIYI, within the category: Media.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Fred & Farid, China for Diesel, within the category: Fashion.

BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. Partnering with China’s most popular running apps such as CoDoon, JoyRun and Rejoice, BMW dove deep into runners data regarding speed, pace, distance and total calories burned. Then in collaboration with world class visual data artist Joshua Davis, BMW visualized their running data in a beautiful 3D way with codes, colors and shapes. For example cylindrical shapes represent the runner’s pace - the taller the cylinders the faster your pace. Color represents speed: red is slow, blue is medium and green is fast. By interacting and rotating their personalized art, runners can discover even more data from different angles. Digital advertisement created by Wieden + Kennedy, China for BMW, within the category: Automotive.

Film advertisement created by FCB, China for Oreo, within the category: Confectionery, Snacks.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

Let us #LeadTheFuture. #SKYWORTH #AIoT technology is beyond your expectation. Our advanced technology focuses on making your life easier by remembering every small detail in your life to better fulfill your future needs. #ThisIsTheFuture Film advertisement created by McCann, China for Skyworth, within the category: Electronics, Technology.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.