China
Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911. The Gaming experience: http://50years-911-en.porsche-events.cn Demo Video: http://youtu.be/lrb4TB8YeiA Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.
Digital advertisement created by Wunderman, China for ShanghaiPRIDE, within the category: Public Interest, NGO.
Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.
Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.
Digital advertisement created by Serviceplan, China for 999 Cold Remedy, within the category: Pharmaceutical.
Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.
Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.
With the help of STDecaux, Tencent Video launched an immersive campaign creating a breathtaking comic world in the Shanghai metro for the release of its online film. Outdoor advertisement created by JCDecaux, China for Tencent Video, within the category: Electronics, Technology.
In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.
Music: Composer etc: Kahra Scott James Film advertisement created by Ogilvy, China for Thiên Long, within the category: Office Equipment.
Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.
With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times. Film advertisement created by F5, China for Midea, within the category: Electronics, Technology.
A spot rejoicing the way technology allows us to communicate and connect with our loved ones and past and future selves. Film advertisement created by Leo Burnett, China for China Mobile, within the category: Electronics, Technology.
Film advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.
The Forbidden City, also known as The Palace Museum in Beijing, has collaborated with JD.com, China’s largest retailer, to bring its “Chinese Festival” cultural program online for the first time, to welcome 2020 and the coming Year of the Rat. As part of the promotion, an exquisite brocade box will be launched exclusively on JD.com as a giveaway on January 2. Consumers who make purchases during the promotion will have the chance to take home one of these special boxes. Upon opening the box, a poem written by Emperor Qianlong of the Qing dynasty will appear, offering New Year wishes. The Chinese traditional lunch box inside is decorated with Qing dynasty peony patterns and nine auspicious beasts from the 600-year-old Forbidden City, symbolizing property and fortune. The nine auspicious beasts, Dragon, Phoenix, Deer, Crane, Elephant, Tortoise, Qilin, Lion and Xiezhi, also appear on a silk handkerchief, nine different red envelopes, and a drinking glass, all of which are in the brocade box. A new scarf gift box will also be launched exclusively on the Palace Museum’s flagship store on JD. In addition, 16 domestic and international brands include Dove, Philips and Baidu will join the promotion and provide their own customized New Year gift boxes for sale to Chinese consumers.
Direct advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.
Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.
Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.
‘The Tattooist’ follows the dark obsessions of a tattooist whose studio is acclaimed for its exceptional and intricately crafted tattoos. Those who receive his prized masterpiece are drugged, imprisoned, and then forced to fight their fears in a race against the clock to escape. Can they escape or will they become victims of The Tattooist? Film advertisement created by E&T Films, China for Scream Zone Escape Room, within the category: Recreation, Leisure.
Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.