Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Wechat, the most popular communication app in China, has 600 million users. Every user spends about 12 hours per week on WeChat. We try to combine people’s scattered time to address a big problem. We set up a Wechat account named “The Voice Donor” and then invite users to donate voice by reading the words in the system through the voice function in WeChat. Every one of 6 hundred million people just needs to contribute only one minute, the reading problem of 12.63 million blind people in China will be solved. Digital advertisement created by Publicis, China for WeChat, within the category: Electronics, Technology.

Film advertisement created by Interone, China for BMW, within the category: Automotive.

Film advertisement created by MullenLowe Group, China for Minute Maid, within the category: Non-Alcoholic Drinks.

Design advertisement created by Wieden + Kennedy, China for Nike, within the category: Fashion.

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

Film advertisement created by mcgarrybowen, China for Acura, within the category: Automotive.

Production Company: Hurrah! Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.

Ambient advertisement created by BBDO, China for Time Out, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, China for Changyou, within the category: Electronics, Technology.

Film advertisement created by Stig&Xi, China for Toshiba, within the category: Electronics, Technology.

Film advertisement created by Publicis, China for Skyworth, within the category: Electronics, Technology.

Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911. The Gaming experience: http://50years-911-en.porsche-events.cn Demo Video: http://youtu.be/lrb4TB8YeiA Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.

Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

Direct advertisement created by DDB, China for Volkswagen, within the category: Automotive.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

‍ Film advertisement created by McCann, China for Shanghai Blood Administration Office, within the category: Public Interest, NGO.

Final Frontier and Taiko Studios produced Airbnb China’s Chinese New Year film, a touching animation demonstrating how the brand’s properties can become homes away from home at a time of year where young Chinese are finding it increasingly difficult to return to their family hometowns. Spring Festival is the most important date on the calendar in China, when families separated by work and life necessities reunite, traditionally in the town where the children grew up. Titled “Fu”, the three-and-a-half minute 3D animation tells the story of Jia Jia, a young nurse whose pursuit of her career dreams in the big city prevent her from returning to her hometown for Chinese New year, much to the disappointment of herself and her parents. Fortunately, Airbnb’s platform is on-hand to enable a unique solution. At the core of the film is the age old Chinese New year tradition of hanging a ‘Fú’ (meaning ‘blessing’) banner upside down, symbolizing "good luck comes", tying in to the overall campaign idea of turning traditional concepts on their head; in this case, 'home' coming to Jia Jia rather than the other way around.