Film advertisement created by Wieden + Kennedy, China for Nike, within the categories: Fashion, Sports.

Film advertisement created by McCann, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Liberum13, China for Direction Skateboards, within the category: Recreation, Leisure.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, China for Telekom China, within the category: Electronics, Technology.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, China for Joy of Life, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.

These video ads respectively describe Huawei Nova2s mobile selling points: smart assistant, game DND and facial unlock function, with expanding the whole image in a humorous way. Film advertisement created by Insight Group, China for Huawei, within the category: Electronics, Technology.

Film advertisement created by Grey, China for Volvo, within the category: Automotive.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Film advertisement created by Ogilvy, China for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Film advertisement created by The Hype | Pixomondo, China for Puma, within the categories: Fashion, Retail Services.

Production Company: Hurrah! Ambient advertisement created by Fred & Farid, China for Air France, within the category: Transport.