We wanted to give everyone a break from ads this holiday season, so 2 months ago we bought a bunch of prime ad space and ran blank white ads throughout December. Integrated advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

Bewilderment. Unease. “A bit of a stretch.” “It just rubs me the wrong way.” Those were some of the reactions from focus group participants shown fake ads for products like laundry detergent and cereal that prominently featured people with a disability. The public rarely sees people with a disability featured in popular media, leading a group of disability-focused organizations from Canada and the United States to publish an open letter calling on the media to be more inclusive of people with disabilities. Launching on International Day of Persons with Disabilities, Tuesday, December 3, the campaign aims to change how people see disability by changing what they see in popular media. Currently, fewer than 3% of characters on North American television have disabilities and of these, 95% are played by able-bodied actors. Integrated advertisement created by Wax, Canada for Calgary Society for Person with Disabilities, within the category: Public Interest, NGO.

To promote the impulse purchase of slice by delivery, we depicted affect a pizza craving can have on you.

Film advertisement created by McCann, Canada for WCLC, within the category: Gambling.

Canada Dry Club Soda has no calories, no sugar, and no artificial flavours or colours. In other words, when it comes to soda, it's a smart choice! This series of digital spots showed Canadians that even though we all have not-so-smart moments in our life, choosing Canada Dry Club Soda ensures that we can always be Soda Smart. Digital advertisement created by Cundari, Canada for Canada Dry, within the category: Non-Alcoholic Drinks.

When living at Maestria, you're the conductor of your own luxurious lifestyle. Film advertisement created by Pureblink, Canada for Maestria Condos, within the category: House, Garden.

We all take risks in life. But when it comes to your savings, you can trust the risk-free bonds fully guaranteed by the Québec government. Film advertisement created by WPP, Canada for Epargne Placements Quebec, within the category: Finance.

Visitors experience the unique sensations, the moments in time where they feel truly connected to the wilderness of British Columbia. Film advertisement created by One Twenty Three West, Canada for Destination BC, within the category: Hospitality, Tourism.

When Your Neighbourhood Credit Union (YNCU) merged with Community First, the result was a $1.7 billion credit union in need of a complete strategic and creative overhaul, from organizational change management (OCM) to an entirely new brand. Enter Dead Famous. We broke through the “animated slideshow as video” standard set by many Canadian credit unions, and stretched a small video budget as far as it could possibly go. In this particular case, we provided all creative, planning, production and post on 12 high-value spots over a grueling 4-day shoot – ushering yet another credit union into the big leagues of financial advertising.

Swimmer toughs it out day in and day out during her routine practice. Trouble is, she can't measure her progress while she's in the water. Enter FORM Swim Goggles, that help track pace, stroke rate, splits, and other metrics as she swims. The goggles don't replace her coach, but they do help her get realtime feedback.

BMO, proud sponsor of the MLS Montreal Impact, wanted to give back to the soccer community. We exchanged the fans’ old jerseys for the team’s new ones, then gave a second life to the collected jerseys, where it counted. Film advertisement created by FCB, Canada for BMO, within the categories: Finance, Sports.

We made this fun music video with Nick Jr to educate about all things RED! Watch and listen at your own risk. This one gets stuck pretty deep in your head. Get ready for red....We are also very excited that RED was awarded a Daytime Emmy in 2019 for Children's Short Programme. Film advertisement created by Giant Ant, Canada for Nick Jr, within the category: Media.

Film advertisement created by Anomaly, Canada for Hershey's, within the category: Confectionery, Snacks.

Targeting for ads isn't always accurate. When a broad net is cast, you're going to reach the wrong people more often than not. Acuity can pinpoint specific people for ads and media rather than broad demographic or geographic targets. Ensuring that only the people who are interested in your product or service will get ads for it. Film advertisement created by BMG, Canada for Acuity, within the categories: Electronics, Technology, Professional Services.

These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year. Film advertisement created by Dentsu, Canada for Brita, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day. Digital advertisement created by DDB, Canada for YWCA, within the category: Public Interest, NGO.

We follow the life stages of a boy over his first 20 years and how his parents manage their finances with guidance and help from Nuborrow. Film advertisement created by TAG, Canada for Nuborrow, within the category: Finance.

Film advertisement created by Bench, Canada for Bench Accounting, within the category: Professional Services.

A young family is a learning experience. Everyone talks about the good aspects and neglects to mention the difficult aspects of raising a family. There are no rules and at times it can be hectic, wild and unexpected. Let's bring the challenging nature of a young family into the spotlight. How? Nature documentaries. Film advertisement created by BMG, Canada for ReMax, within the categories: House, Garden, Professional Services.

Luxury comes to you in the form of mindful innovation in Canada’s biggest and busiest airport. A serene visual story takes travellers on a journey before they embark on their own. Experiential advertisement created by Thinkingbox, Canada for Genesis Motors, within the category: Automotive.