One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations. Audio advertisement created by Cossette, Canada for E-Comm 911, within the category: Public Interest, NGO.

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations. Audio advertisement created by Cossette, Canada for E-Comm 911, within the category: Public Interest, NGO.

Film advertisement created by FCB, Canada for Lotto 649, within the category: Gambling.

Film advertisement created by Sid Lee, Canada for Canadian Olympic Committee, within the category: Recreation, Leisure.

We realized that beautiful scenery and landscapes can only attract so many viewers. So how could we make a webcam that everyone wanted to watch? After some digging we noticed there was a common trend with previous viral live streams—they were all pretty weird. Like a live stream of Shia Labeouf watching all of his movies, or a man live streaming his grass growing on his front lawn. It seemed the more strange and mundane a live stream sounded, the more shares it got. In an effort to create a strange live webcam of our own, we created Donair Cam. A 24 hour live stream of donair meat. Not only was it weird and seemingly boring, Nova Scotians are crazy about donairs. The result? Loads of people watched it and shared it. Donair Cam was viewed in 159 Countries with a total watch time of 22 years and had earned over 47 million global impressions—all in the first week. Digital advertisement created by Wunder, Canada for Donair Cam, within the category: Media.

Digital advertisement created by Bleublancrouge, Canada for Toyota, within the category: Automotive.

Animated mascot character demonstrates the advantages of Canada Protection Plan life insurance services.

After a great first year, we wanted to do something special for our clients. But we didn’t want to just send out a typical agency christmas card and call it day. So, we decided to prank them. Using some old stuff we had laying around the office we set up a gift shop on our website. Then, we created our own gift cards, each with a unique code and link to the gift shop. We mailed them to our clients to redeem for a selection of “awesome” gifts. When they eventually settled on one of these lame gifts and reluctantly added it to their cart they were pleasantly surprised. It was actually an Amazon gift card, and the unique code on the back allowed them to get any gift they wanted. Direct advertisement created by Wunder, Canada for Wunder, within the category: Agency Self-Promo.

Film advertisement created by FCB, Canada for BMO, within the category: Finance.

In celebration of Monopoly's return to McDonald's, we created a fake real estate presentation centre to get people into the game, literally. Get sold on this fictional community at greenestates.ca Experiential advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Director Kun Chang and the SPB team have transformed Toronto Raptors' Kyle Lowry into an animated character in this bold 2D Illustrative campaign showcased online, in-store and at the Air Canada Center. Film advertisement created by Anomaly, Canada for Sport Chek, within the category: Retail Services.

The Drive Skate Shop in Vancouver has transformed two of the most traditional pieces of retail signage into attention-grabbing outdoor. The shop designed a fully-skateable sandwich board and created posters made from wood veneer to mimic the look of wall ramps. How’s that for fun? Outdoor advertisement created by Rethink, Canada for The Drive Skate Shop, within the category: Recreation, Leisure.

Keep It Flowing is a digital campaign for PPS new paint system of the global brand 3m, to reach the young professional painters of transportation and car industries via social media and the web. Featuring Max Green, a World champion popper breakdancer ant other great dancers : Liam, Alex Dunn, Anthony, it's also to drive cleverly traffic in social media with this new kind of "influencers". This digital it's a tribute to the simplicity, easy use and efficiency of 3m pps paint system, through an awesome music video popping breakdance choreography and color spray splash experience. An metaphoric interpretation of performance, flexibility, friendly user and the next level of innovation spray painting by 3m technology. Film advertisement created by BAM Strategy, Canada for 3M, within the category: Industrial, Agriculture.

Traveling to Prince Edward Island via ferry is a right of passage for any Canadian. This piece captures the spirit of this adventure though the eyes of elderly lady looking back on her life– Or is she? Film advertisement created by Buoy Marketing + Production, Canada for NFL Ferries, within the category: Professional Services.

The story begins on what appears to be a hermit waking up in the woods from a really long sleep. He staggers around groggily, plunging himself into a nearby pond. This begins his rebirth as it were. The musical score builds throughout as he bursts out of the water. He then proceeds to shave off the beard with a Base Camp X axe. Hair flying everywhere, he transforms himself into a clean-cut businessman ready to take on the rigors of the world outside of the forest. Of course his cellphone buzzes, revealing over 10,000 new messages…just like the rest of us after a great weekend escaping reality.

Film advertisement created by Grip Limited, Canada for Taco Bell, within the category: Food.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

This message illustrates the omnipresence of American cinema in Canada, and suggests that the Canadian public should make room for its own national cinematography. Film advertisement created by Brad, Canada for Friends of Canadian Films, within the category: Public Interest, NGO.