Experience the DVF Spring 2013 show at New York Fashion Week through the eyes of the people who made it happen—the stylists, the models and Diane von Furstenberg herself. All the footage you see here was filmed using only Glass, Google's latest technology that lets you capture moments from a unique, new perspective. See what happens when fashion and technology come together like you've never seen before. Editor: David Etkin
Graphics: Rich Pernice
 Music Licensing: MAS Music and Strategy
Executive Producer: James Alvich Music: Tame Impala - "Elephant" / Modular Recordings, Rebecca & Fiona - "Dance" / Ultra Records, Inc.

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination. The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style. Film advertisement created by Publicis, United States for Diesel, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.

The Sound Brewery is a conceptual machine for generating music from the ingredients used in the Nastro Azzurro brewing process. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input. Water was piped through 8 km of tubing and 1800 custom valves to create a water based touchscreen. The DJ’s finger movement was tracked using Leap Motion, this information was used to control 2 custom designed turntables. The turntables consisted of Interchangeable vinyl-style palettes, these were held in place by neodymium magnets that were attached to custom designed speakers on a rotating mechanism. Audio was generated by interpreting data from a high-spec laser (accurate to 0.001mm) that was used to read the characteristics of the ingredients. The DJ manipulated the sound by: moving and changing the ingredients, changing the rotation speed of the turntables and adjusting the position of the laser arm. The solid ingredients were placed on a specially designed Chladni-style plate that was developed for the machine, namely a circle in favour of the common square design. The corn, hops and barleys contour and arrangement generated the drum track and synth lines as they interacted with the laser and DJ. Water was poured onto flat pressed vinyl palettes, creating a liquid record. Audio frequencies were fed into the rotating liquid records to generate a unique visual and audio effect from the surface of the liquid. A four track EP has been released from Awhyl, the young producers’ crew involved in the project. Ambient advertisement created by Xister, Italy for Nastro Azzurro, within the category: Alcoholic Drinks.

People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love. Digital advertisement created by DDB, Australia for PetRescue, within the category: Pets.

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.

Film advertisement created by We Are Social, France for RATP, within the category: Transport.

Experiential advertisement created by Oliver, Turkey for Migros, within the category: Food.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Automotive.

Film advertisement created by Epsilon, United States for Nature’s Way, within the category: Health.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Digital advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.

In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle. Content advertisement created by Maxus, United Kingdom for Chupa Chups, within the category: Confectionery, Snacks.

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For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Film advertisement created by Digital Consortium, United Kingdom for Pirelli, within the category: Automotive.

Film advertisement created by Wongdoody, United States for The Coffee Bean & Tea Leaf, within the category: Non-Alcoholic Drinks.