Digital advertisement created by Pitch, United States for Weingart, within the category: Public Interest, NGO.

Running is, above all, a battle with one’s inner self. Because we have a cold, because it’s raining, because we’re tired… endless excuses to not get off the sofa. Ultimately, the most difficult part of running is finding the determination to cross that first hurdle, that distance between ourselves and our shoes. Emboldened with this argument, Kalenji wants to build itself as the champion of making running obtainable for everyone, with the idea that the Ekiden Run Activ user should feel empowered, encouraged, and should have that desire that motivates them to start again, to not give up. Film advertisement created by Rosapark, France for Decathlon, within the category: Retail Services.

Outdoor advertisement created by Lapiz, United States for Mexico Tourism Board, within the category: Transport.

Film advertisement created by Lg2, Canada for Societe de l'assurance automobile du Quebec, within the category: Public Interest, NGO.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Film advertisement created by Koze, Canada for HowardScott, within the category: Industrial, Agriculture.

Executive Director of Integrated Production: Liza Near Film advertisement created by Mullen, United States for truTV, within the category: Media.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Film advertisement created by Publicis, Singapore for Vicks, within the category: Pharmaceutical.

A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

This brand-new series of PSAs set in Charleston, South Carolina, explores the themes of education, culture and cuisine as they relate to African Americans, and encourages today’s generation of children to be part of the deep well of African history in the South. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a substantial number of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago. In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick—the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.

Entitled “Entering Red”, the film’s leads are a Cuban actress who is attracting the spotlights in Hollywood, Ana de Armas, and the young and already well established Italian actor Lorenzo Richelmy, both under the expert guidance of one of Italy’s best directors, award-collecting Matteo Garrone, of worldwide renown for films like “Gomorra”, “Il Racconto dei Racconti” and the recent “Dogman." Film advertisement created by JWT, Italy for Campari, within the category: Alcoholic Drinks.

Independent creative agency Bart&Fink created a new spot for Kresko. Did you ever felt that feeling when you cannot stop until it’s over? Yep, that’s what Kresko is all about. Little cereal snacks are soooooo good you will eat them until the pack is empty, despite what’s is happening. And...let’s be true, a lot may happen. Two 30 seconds commercial are funny and cinematic. Atypical heroes, like a country musician from the wild wild west and university professor with Indiana Jones background, witty jokes and great shots that’s what makes these adverts really unignorable. Film advertisement created by Bart&Fink, Ukraine for Kresko, within the category: Confectionery, Snacks.

NGO Movimento SuperAção was created in 2003 by young people who were concerned with a society that does not fully recognize the civil rights of people with disabilities. By organizing inclusive events, we seek to transform this situation, ensure accessibility and participation to everyone, stand up for human rights and encourage people with disabilities to have leadership roles in the social inclusion process. Experiential advertisement created by Z+, Brazil for Movimento SuperAção, within the category: Public Interest, NGO.

Samsung's Christmas campaign is a mirror of feeling that we all have among us, that no matter how technological the world today, nothing will be more important than the things that really make us happy, in this example especially the blue balloon Shows me how we are human and that the good things and the best of life is in the simple thing that is to live and to share these moments is what matters, that this Christmas is simple and that is human, that in this Christmas on top of any things Let us be happy with what makes us happy. Film advertisement created by Athos, Bolivia for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Innocean, United States for Atomic Candy, within the category: Confectionery, Snacks.