Safe Place for Youth is one of the largest organizations working for homeless and at-risk youth in Los Angeles. This 60 second commercial was designed to make viewers aware of the services that SPY provide as well as illicit emotion and encourage viewers to connect with the community of SPY and recognize these young people as children that need help and assistance. The spot was devised and written by RICK LAWLEY at the WHITEHOUSE.

A group of teen friends prepare to experience 'Zombieland: Blast Off' at MOTIONGATE Dubai, vulnerably unaware what is lurking around the corner... Film advertisement created by 815 Studios, United Arab Emirates for Motiongate, within the category: Recreation, Leisure.

Ambient advertisement created by Decembrist, Russia for Food for Life, within the category: Public Interest, NGO.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

In 1957 KFC launched chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn't seem to help... Idea. For those, who love KFC chicken so bad they can eat a whole basket alone, we turned the communication upside down. We were not selling chicken; we were selling the way of consumption. A souvenir. It’s more than just an empty chicken basket that you can bring to KFC to get a discount on chicken wings. Digital advertisement created by Rodnya, Russia for KFC, within the category: Food.

The Bogotá Music Market (BOmm) is one of the most important music programs and festivals in Latin America which takes place in Bogotá; to welcome visitors arriving at El Dorado International Airport, we took 16 digital shelters on the outside (8 per floor) to create a show where we turned them into interpreters of music through lights and animations. DAY: Based on the most important musical genres of Colombia and their most representative instruments, we composed 8 songs by means of software and specialized complements. They became the first musical orchestra of digital shelters with animations and audio rhythmic illustrations, that vibrated to demonstrate our visitors that music is not only heard, it's felt! NIGHT: At night we wanted the digital shelters to transmit the feeling of the music, for this we developed a LED-light show through a sequence of colors and animations, creating a "choreography" and a unique visual harmony, which even without sound, made the visitors discover the power of music by awakening their senses and transmitting emotions. Experiential advertisement created by Silva Publicidad, Colombia for Cámara de Comercio de Bogotá, within the categories: Public Interest, NGO, Recreation, Leisure.

A letter, two friends, a world of sounds to remember. An hearing aid can be the solution. A friend's advice can really change your life. Film advertisement created by Auge Headquarter, Italy for Amplifon, within the category: Health.

How do you make a big deal about the addition of Marvel's two tiniest superheroes—Ant-man and Wasp—to Marvel's Contest of Champions game? You create the world's smallest press release. Direct advertisement created by Cossette, Canada for Kabam, within the category: Media.

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.

Our challenge was to launch the new 14nm mining ASIC chip on the market that's expecting 7nm chips. Yeah, it's that complicated. Customers are expecting something really small, but we delivered something better: a more powerful, more efficient and more reliable chip. Because it's not the size or the looks that matter, but the performance. Our creative idea was to compare complicated tech with people. Because when you are hiring, you don't look at gender, sex preferences, age or shirt size. You're looking at how good they are at what they do. That's what matters most. Film advertisement created by The Clients, Russia for Bitfury Group, within the category: Professional Services.

Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

Heritage Bank celebrates the different people that make the Northwest a diverse, interesting place. And they believe differences can build a better bank, too. Which means they can offer their customers more than a community bank. But rather, a community of banks. Film advertisement created by Hydrogen, United States for Heritage Bank, within the category: Finance.

Inspired by zany '90s kids commercials, in this 'live cartoon' slice of world building with product entertainingly integrated into the action, we meet Alice. She's a no nonsense, exceptionally skilled 12 year old. She'd also like to prove a point.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.

Ambient advertisement created by Åkestam Holst, Sweden for Norrlands Guld, within the category: Alcoholic Drinks.

A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

In nearly 200 years of democracy, Costa Rica has never been through such controversial presidential elections. Fake news, memes, lies and even fights between the presidential candidates were all part of the campaigns and debates. It was even predicted that more than 40% of Costa Ricans would not vote. While everyone was fighting and dividing Costa Rica, Burger King decided it was time to unite. At the worst moment of the political campaign, only 10 days before the elections, Burger King invited the presidential candidates to "A lunch for peace and democracy". If they came in peace and encourage people to vote, no matter who they vote for, Burger King would give away Whoppers to the voters on election day. By popular demand, the presidential candidates came to "A lunch for peace and democracy in Burger King". An event where they could relax and forget about politics at least for a while. A peaceful, democratic meal where the candidates and the all the media shared Burger King's promo: "Free Whoppers for voters on election day".

As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists? We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would. Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.

The most ambitious international campaign of Ukraine Ukraine now – is a grand-scale international marketing campaign of the Ukrainian government starting in 2018. Its aim is to form the Ukrainian global brand, raise foreign investment in country and improve its touristic potential. 27 experts from the Commission on the popularization of Ukraine in the world participated in the preparation for the campaign. With their help, the maximum amount of data and materials were gathered to create a brand that will demonstrate the attractiveness of Ukraine for tourism, cultural interaction and business. Why does country need a brand? Today, if a country does not have a brand, people form an opinion about it based on what they have heard or read occasionally. And this is bad for Ukraine. Because we can not influence such random information. Worse still, it's often negative. With the support of the British government, a study was conducted on how Ukraine is perceived abroad. It turned out that the three most popular associations with Ukraine are "corruption", "revolution" and "war". People who have never been to Ukraine see Ukrainians as closed, aggressive and intolerant. This image is shaped largely from what they see and hear in the news. With such a reputation it is difficult to attract investment and tourists to the country. But those who have been with us at least once, change their minds and celebrate the hospitality of Ukrainians, wonderful landscapes, culture and architecture. To change the perceptions of Ukrainians and convince more people to come to us, Ukraine needs a brand. Such a brand will demonstrate us as an open modern country, where everything is most interesting right now. Ukraine is now-nation "Now" is the most important word for Ukraine today. It is the basis of the new campaign and branding idea. Right now Ukraine is changing and gradually becoming what we want to see it. Modern Ukrainians are about "now." They do not wait, do not hesitate. They act now and create new companies, new progressive businesses, new cafes, restaurants, festivals, new factories, new creative schools and innovative technology parks. We want to attract the attention of the same modern people from all over the world, tourists and investors. For them this moment of change is important. And according to the research, this magic word "NOW" attracts them very much. Ukraine now The aim of the new branding is to tell about "now". It is dynamic, open and positive. Minimalism makes it easy to use. The logo was made like this because we wanted to "highlight" by means of a yellow marker the main word of the message – “NOW”. And the blue element of logo resembles the alerts we see in social networks. This is a symbol of something new, something that attracts attention. And Ukraine is really worth attention now. As a result, the brand was made bright and modern. It expresses young good energy, energy of action. Branding is situational. The final element of each layout is pictogram. Each time it adapts to the context and complements of the layout plot. Own typeface The Ermilov font was specially created for Ukraine Now brand. This is a modern massive geometric grotesque with a special bevel in the corners of the letter. The author of typeface was inspired by the work of Ukrainian constructivist artist Vasyl Yermilov. #Ukraine_now This is an app that provides live broadcasting from different parts of Ukraine right now. See real Ukraine, but not Ukraine from news. The brand of the country you want to explore The brand is optimistic, bright and sincere. This is the brand of the country you would like to get acquainted with. It helps us to demonstrate Ukraine as we love it to the whole world. Film advertisement created by Banda, Ukraine for Ukraine, within the category: Hospitality, Tourism.

This spot plays with a variety of propellers as a visual device to connect different people and scenes together. The story takes the audience on a playful journey through Toronto to the Propeller Coffee Co. Film advertisement created by Suneeva Films, Canada for Propeller Coffee, within the category: Non-Alcoholic Drinks.