The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Being unprepared for baggage fees and weight restrictions before arriving at the airport can be costly in time and money. The Go fAR app assists air travelers with bringing only permitted items and keeping their baggage within the weight limit. Select a bag type: carry-on or check-in, scan the items you plan to pack, organize it in the best way possible, and then get off the ground and go far, far away.

It took years of hard work and overcoming obstacles for many NBA superstars before they won their first championship. During the NBA Playoffs, Budweiser will release six cans showcasing six past NBA Finals MVPs at the pinnacle of their craft. However, with the NBA AR app, users can get a deeper look at an obstacle each player experienced during his journey to the top. Digital advertisement created by Miami Ad School, United States for Budweiser, within the categories: Alcoholic Drinks, Sports.

Film advertisement created by Lucky Generals, United States for Co-op, within the category: Retail Services.

Side by Side, urges the viewer to experience a shared signature, either the Auteurs or the Actors, between two distinct pieces of storytelling, one after the other.

Most of the places we visit on a daily basis are a part of history. The cities we live in are the center-stage of countless events that were immortalized by a camera, and those pictures are on Getty Images. So we created an app that takes you on a journey through history. All you have to do is point the phone's camera in the direction the app indicates, and we do the rest! With augmented reality, you can see for yourself how the original photographer framed the image and exactly where the action took place. So this is how we most definitely became The World's Biggest Museum. Experiential advertisement created by Universidad del Desarrollo, Chile for Getty Images, within the categories: Media, Professional Services.

To demonstrate how the technology available in the Nissan Qashqai can be truly useful and reliable, we told the story of a dad summonsed in the middle of the night to pick up his daughter, a situation that many can be ‘tagged’ in — whether the parent or the teenager. ‘ProPILOT’ fulfils its role, keeping the tired dad safe and sound while 'rescuing' his daughter after a heartbreaking night out. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Experiential advertisement created by Brother Ad School, Spain for Burger King, within the category: Food.

Men are notoriously bad at going to the doctor. Problem is, men don’t really listen to anyone about their health. But if there’s someone we know they will do anything for, its their kids. That’s why we created a campaign engaging all of Denmark’s “children” and inviting them to share our message on Father’s Day. Digital advertisement created by Robert/Boisen & Like-minded, Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

People don’t socialize face-to-face as much as they used to, especially at bars. The Make a Bud Get a Bud App pulls people away from their phones and brings them together over a beer. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Budweiser, within the category: Alcoholic Drinks.

Film advertisement created by JWT, Netherlands for ING, within the categories: Electronics, Technology, Finance, Recreation, Leisure.

Film advertisement created by Fenton Stephens, Australia for iSelect, within the category: Finance.

We go off the grid, physical as well as mentally in this short film revolving around the special state of mind that goes into trail running. Edson Sabajo of Patta Running Team (NL) elaborates on the aspect of leaving the inner city grid behind and seeking out the extra dimension to running in the wild. Together with TrackMafia founder Cory Wharton-Malcolm (UK) he goes in to details regarding the benefits of seeking out what it means to run without limitations. Digital advertisement created by Lead, Denmark for Mercedes, within the category: Automotive.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

What would happen if a 6 year old was left alone with Santa’s phone? One child’s visit to see Santa became dramatic when he was called upon to help save Christmas.

Last year's Dancing on Ice promo was headlined as ‘the advert John Lewis should have made’ at Christmas (Mail Online), winning Promax Gold and becoming a Cannes Lions Finalist. award. Following the success of 2018's spot, ITV Creative have created an even more ambitious promo for 2019 – this time, featuring the adorable cub of the polar bears who paired up in the previous film. The promo begins with the inquisitive polar bear cub leaving her slumbering parents to go and explore. Before long, the youngster clumsily tumbles onto the frozen lake and knocks a squirrel onto the ice. As the ice cracks under their weight and they float towards a waterfall, the unlikely partners must do some quick teamwork to avoid the obstacles. Despite their size difference, the polar bear cub and squirrel perform an exhilarating figure skating routine packed with plenty of pirouettes, jumps, and a final triumphant lift. Film advertisement created by ITV Creative, United Kingdom for Dancing on Ice, within the category: TV Promos.

Digital advertisement created by Stendahls, Sweden for Harman Kardon, within the category: Electronics, Technology.

PROBLEM: Every year, >80,000 severe MRSA infections occur in the U.S., resulting in over 11,000 deaths. Antibiotic resistance is growing and the need to treat these infections efficiently and effectively is more crucial than ever. But too often, irreparable damage has been done by the time more effective treatments are considered. SOLUTION: The CDC recommends that all clinicians review antibiotics 48 hours after initiated to see if the infection is responding. However, many HCPs leave patients on ineffective treatments for too long, causing irreparable damage or death. The48thHour.com drives awareness of the CDC guidelines and enforces the urgency to switch – no patient should be left on treatment without improvement after 48 hours. Digital advertisement created by FCB, United States for Theravance Biopharma, within the category: Pharmaceutical.

Sleep Takes Centre Ice for John Tavares Film advertisement created by MXTP, Canada for Casper, within the category: House, Garden.