An interactive audio drama on Facebook Messenger and WhatsApp for financial services brand Sanlam. The campaign, Lives of Grace, invites the audience to help make the major life decisions of a woman called Grace. Each episode (delivered as a 1-2 minute voice message) asks for advice on a key decision that will affect her life. And the following episode jumps forward ten years to show the long-term financial consequences of her choice. We recorded over an hour of content to allow for multiple branching storylines leading to 16 different endings. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.

Film advertisement created by Brothers and Sisters, United Kingdom for blu, within the category: Tobacco.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Some dogs are special — the way they soldier through the ups and downs, how they bring tail-thumping optimism to our day, the way they make us better people. For Nancy Mackinnon, Luck’s mom & long-time matriarch of the Orvis family, “It’s an amazing experience to go through a lifetime with a dog.” Content advertisement created by Urban Rhino, United States for Orvis, within the category: Fashion.

Film advertisement created by Leith, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

The strategy for the yearlong Small Business Big Game program is to inspire, educate and connect the nation’s 29 million small businesses. Intuit QuickBooks kicked off Small Business Big Game in June 2015, inviting small businesses to apply on Own It: A Small Business Network. A panel of QuickBooks judges selected the top 10 finalists in September from more than 15,000 applicants. Hundreds of thousands of public votes then determined the grand-prize winner. This is the second year QuickBooks has worked with RPA to present Small Business Big Game. Educational toy company GoldieBlox, based in Oakland, California, received the ad in 2014. VP, Executive Producer: Carolyn Casey VFX/Finishing: MPC NY VFX Producer: Bindy St. Leger Creative Director/Sound Designer: Stephen Dewey Mix: Lime Engineer: Loren Silber Film advertisement created by RPA, United States for Death Wish Coffee Company, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Y&R, United States for MTV, within the category: Media.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Film advertisement created by Fast Horse, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

Film advertisement created by Provid, Ukraine for Cheese Club, within the category: Food.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Live chat to discuss our 2022 long-term test fleet. What do we have? What should we get next? Also, updates on the Test Hill, snow driving and more.

CHAPTERS
00:00 - Pre-Roll
04:25 - Live Show

À PROPOS DE CAFÉ GRAND'MÈRE
La marque de café française Grand’mère, créée en 1954 fait partie du groupe néerlandais Jacobs Douwe Egberts (JDE). En France JDE est présent sur le marché hexagonal avec les marques L’Or, Senseo, Tassimo, Jacques Vabre, Grand’Mère, Maxwell House, Velours Noir et Maison du Café.

Pionnière dans le domaine de la publicité, Grand’Mère se fait remarquer à la fin des années 70 avec son claim, « Grand’Mère sait faire un bon café ». Devenu rapidement culte et immédiatement identifiable, le jingle devient un grand classique de la publicité et accompagnera toutes les communications de la marque depuis-lors.

Historiquement connue pour son café torréfié, la marque n’a eu de cesse d’innover ces dernières années. Elle existe désormais dans la plupart des segments (dosettes souples, système Tassimo, grains…) et notamment en capsules aluminium depuis cette année

Digital advertisement created by Circus, Argentina for Quilmes, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Adobe, within the categories: Electronics, Technology, Professional Services.

This film is about encouraging the elderly to try something new for the first time and loving it! Shares CCO, Ogilvy & Mather Italy, Giuseppe Mastromatteo, “…no sappy undertones or easy tears, which would have made our task easier. Instead, we raised the bar and created a video full of energy, positiveness and joy of living…” The story debunks all preconceptions and stereotypes, as Pino Auber, a 79 year-old man appears atop a ten meter platform to dive into an Olympic size swimming pool while budding young divers train and watch on.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.