By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music. Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. Solution: First, we spread a series of tickets in different places within’ São Paulo. Then, we launched an online platform where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight. Results: The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Film advertisement created by Havas, New Zealand for Budget, within the category: Automotive.

Film advertisement created by Famous, Belgium for Motorrijder Magazine, within the category: Public Interest, NGO.

Film advertisement created by AJF, Australia for Dare Cold Pressed, within the category: Non-Alcoholic Drinks.

Garnier supports the UNICEF’s programs throughout the world to allow children and families affected by situations of crisis to benefit from a humanitarian aid essential to their survival. The contribution of Garnier will allow for example to distribute to 5,600 kits including emergency supplies (sanitary products, games, educational material) that will be used by 300 000 children, allowing them to properly grow up and to be open to the others again. Film advertisement created by Publicis, France for Garnier, within the category: Beauty.

Film advertisement created by MSTF, Portugal for EDP, within the category: Industrial, Agriculture.

There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us Film advertisement created by Parallel Minds, India for Viacom 18, within the category: Public Interest, NGO.

Film advertisement created by Mortierbrigade, Belgium for Canvas, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

Film advertisement created by Kream, United Kingdom for Christian Aid Week, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Senior Integrated Production Business Manager: Amy Trenz Film advertisement created by The Martin Agency, United States for Geico, within the category: Finance.

The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you. Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.

Digital advertisement created by TBWA, Netherlands for Poopy Cat, within the category: House, Garden.