In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally. It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria. Experiential advertisement created by Y&R, Belgium for Black and Decker, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by BBH, India for Tapzo, within the category: Electronics, Technology.

Film advertisement created by Publicis, Turkey for D&R, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Film advertisement created by Y&R, Peru for Tinka Lottery, within the category: Gambling.

Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.

Make a TV show about a dream team of architects and researchers who tirelessly work on creating ideal plans. Each episode is dedicated to one advantage of the product and to how LEGENDA specialists come up with the idea for it while they play out different family situations. Film advertisement created by Possible, Russia for Legenda, within the category: Professional Services.

Film advertisement created by Publicis, France for Saint Gobain, within the category: Industrial, Agriculture.

National Coming Out Day is this Friday, October 11th. And this year, The Integer Group (commerce agency, the commerce arm of TBWA\Worldwide, and a key member of Omnicom Group Inc.) is launching the #ActOutInteger campaign to reflect its new, internal approach to diversity and inclusion in the workplace. Integer is “coming out” as a workplace where communities can prosper and people can thrive. “While diversity and inclusion have taken a front seat in the form of policies, employee network groups, and annual celebrations, propelled by societal demands, we believe we can – and must – do more,” said Ellen Cook, President, Integer\Dallas and Integer\Los Angeles. “We believe that there isn’t one specific day or one specific month to address the truth and friction that many people face in the workplace, for example, the frictions that the LGBTQ community face through the daily process of coming out to each new person they meet.” So we are “coming out” as an agency that embraces diversity and inclusion daily, in every touchpoint -- from how we work, to where we work, to who we work with, so that everyone who works within our walls feels that they are seen, heard and supported; they do not have to fear less privilege or access based on who they are, where they are from, or who they choose to love. #ActOutInteger is an ambitious campaign to stand with our LGBTQ community and allies to help share their stories and perspective on the importance of diversity and inclusion in the workplace. And after this day, we will continue our mission through ongoing programs designed to develop more inclusion, employee development, community service, and business opportunities for everyone at The Integer Group. For the LGBTQ community, we are partnering with local and national organizations as well as internal network groups who will be providing agency, team and individual education around LGBTQ inclusion as well as ally training. Throughout 2020, #ActOutInteger will host roundtable discussions, provide community service opportunities, provide marketing services for underrepresented organizations and host employee network events centered around LGBTQ milestones and celebrations.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Film advertisement created by Jandl, Slovakia for Jandl, within the category: Agency Self-Promo.

Film advertisement created by Blackriver FC, South Africa for Mazda, within the category: Automotive.

Kids learn things even when they’re not taught them. Television and the expectations of the adults around them shape their outlooks, often with unintended consequences. In Belgium, school network Samen Onderwijs Maken asked kids to take part in an experiment with unsettling results. Directed to pick a colored pencil to use to fill in “skin color” on a drawing of a person, every child picked the light pink shade. Even kids with skin tones much better matched by other pencils in the box picked pink. So SOM and TBWA Belgium created a box of pencils with seven different shades—The Skin Color Collection—to redefine what kids think of as the right color for skin. Direct advertisement created by TBWA, Belgium for Samen Onderwijs Maken, within the category: Education.

Digital advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Film advertisement created by Aldis Ozoliņš, Latvia for Māris Kūlis, within the categories: Education, Recreation, Leisure.

Animation: Kalakala Co. Film advertisement created by Frank Unlimited, United States for Seattle Cancer Care Alliance, within the category: Public Interest, NGO.

http://www.thedutchkiss.nl Digital advertisement created by Woedend!, Netherlands for Aids Fonds, within the category: Public Interest, NGO.