Digital advertisement created by FCB, New Zealand for Vodafone, within the category: Electronics, Technology.

Levi's latest social media video project, Ride4Water, showcases the inspiring American spirit and perseverance of endurance athlete Katie Spotz and her goal of cycling across the entire country. Last Saturday, Katie and her biking partner Sam Williams set forth to bike 3000 miles in less than eight days — that’s 1.3 times as long as the Tour de France and in one-sixth the time. Their journey, with the help of Levi's, was to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. In a series of live video updates following throughout her race, Levi’s captured Katie’s drive to overcome strenuous physical and mental challenges. She fractured her pelvis, forcing her to use a handcycle, and also dealt with a serious crash which landed her in the hospital.

Two creatives, tasked with creating a “sincere holiday greeting,” envision a grab bag of a spot filled with... affluence, Jingle Bells, abundant gifts (and purchases), kittens, puppies, polar bears, romance, retro, ethnic diversity, dancing Santa, VR Santa, dancing cookies, dreamy kids (dreaming of clients’ products and services), lumber. The closing voiceover, as they would have it, is “genuine, sincere, heartfelt,” as it states, “The very best thing about the holidays is you. Our warmest holiday greeting and best wishes for the new year.” The spot-within-a-spot ends, and over a festive photo of Brunner staff (Michael Brunner in elf hat), a final super states “at least we nailed the sincerity part.”

Film advertisement created by Deutsch, United States for Champions Against Bullying, within the category: Public Interest, NGO.

Ambient advertisement created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by David, Colombia for Virgin Mobile, within the category: Electronics, Technology.

See the work at https://futureself.orange.com/ Digital advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Milkshake And Rocket, United Kingdom for Moutai, within the category: Alcoholic Drinks.

In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.

Film advertisement created by Little Hands of Stone, United States for Rover.com, within the categories: Pets, Professional Services.

Montréal has plenty of space and room for everyone! As the city is surrounded by water and nature, it can breathe. That’s a big draw when you’re looking for a new home on a human scale. Film advertisement created by Gimmick Studio, Canada for Montréal International, within the category: Hospitality, Tourism.

Film advertisement created by Leo Burnett, Israel for BBF, within the category: House, Garden.

Ambient advertisement created by Gelia, United States for Independent Health Foundation, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Turkey for KFC, within the category: Food.

Film advertisement created by Rain, Canada for Freedom Mobile, within the category: Electronics, Technology.

Integrated advertisement created by Kausa, Paraguay for AB InBev, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.

Film advertisement created by M&C Saatchi, Lebanon for Kunhadi, within the category: Public Interest, NGO.

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love. Film advertisement created by Iris, Indonesia for FiberCreme, within the category: Food.