Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Film advertisement created by Big Communications, United States for Valvoline, within the category: Automotive.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for SPIES Travels, within the category: Professional Services.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

Digital advertisement created by Johannes Leonardo, United States for New York City FC, within the category: Recreation, Leisure.

Integrated advertisement created by GSD&M, United States for Popeyes, within the category: Food.

Ambient advertisement created by Grey, Israel for Shanti House, within the category: Public Interest, NGO.

Film advertisement created by Infinity Squared, Australia for Kirin Beer, within the category: Alcoholic Drinks.

Film advertisement created by JWT, United Kingdom for Reggae Reggae Sauce, within the category: Food.

Film advertisement created by Turne, Italy for Ideabellezza, within the category: Beauty.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Direct advertisement created by VML, United States for Legoland, within the category: Recreation, Leisure.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Meet The Unforgettable 2018 IKEA HUMAN CATALOG. This year, the catalog is truly unforgettable, featuring Yanjaa Wintersoul - the woman who has memorized all 328 pages of it, inside and out. Film advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Companies that rely on donations fight a tough battle with the numerous distractions that are found on our phones and on the internet, so it’s imperative that the journey from wanting to donate to actually donating is as short as possible. In a time where we’re always chasing the next new, it’s refreshing to know that sometimes the best solution can be old tech. Digital advertisement created by Hjaltelin Stahl, Denmark for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for Santander, within the category: Finance.

Digital advertisement created by Liquid, Peru for Rexona, within the category: Health.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.