Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits. A brutal new PSA says that the untested rape kit backlog has the same effect as putting the victims themselves on the shelf. In the aftermath of a sexual assault, a victim who choses to undergo an exhaustive and invasive forensic evidence collection examination—often referred to as a rape kit—expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. The national campaign, “Shelved,” was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay’s Joyful Heart Foundation in partnership with Viacom Velocity. The PSA seeks to draw awareness to the rape kit backlog to encourage legislative reforms to improve the handling of rape kits, to eliminate the backlog, and to ensure it never happens again. In the haunting spot, a forklift carries a woman, the personification of her rape kit, past other long-shelved victims of every age, race and gender as she describes the details of her assailant. Her voice is broken but hopeful as she says “All those details plus the DNA, is enough evidence for you to catch him, right?...right?” Film advertisement created by Invisible Man, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by The Vidal Partnership, United States for Powerful Yogurt, within the category: Food.

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Unfortunately this reality is not known by Peruvians. That is why Inca Kola, the most iconic soft drink in Peru, that for more tan 40 years has announce the time with it emblematic radio slot: “The Inca Kola Hour” decided turn every minute of the day into a statistics to raise awareness of the gender inequality that exist in Peru on International Women’s Day. 1440 kinds statistics were released in various medias under the slogan “It is time for a change." Integrated advertisement created by Wunderman, Peru for Inca Kola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Professional Services.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

Film advertisement created by Sukle, United States for Wyoming Department of Health, within the category: Health.

This is an advertisement for a brand of spice which is commonly used in the western part of India. It is a blend of many spices. As most of you may know, India is a hot pot of cultures and cuisines and tastes with people, languages and food changing with every passing kilometer. Even in a state like Maharashtra, which is one of the largest states in India, each and every city has a different spice mix. The USP of this spice blend was that no matter what you cook, you only need to add this 'single' spice blend to make it tasty. So whether you cook different things for different members of the family, you can use this spice for each recipe without adding anything else. So, we, at Boing, decided to stay away from the usual cooking and hassled mother and went a bit into our history, and into the Royal kitchens at the time of the Mahabharata (the Royal Indian Epic). In our story, Draupadi, the queen with 5 husbands is complaining that she has a hard time while cooking because each of her husbands wants to eat something different. Her aunt-in-law, Gandhaari, mother to over 100 kids (who has blindfolded herself because her husband is also blind) reveals to her that she uses Suruchi Goda Masala for her cooking. She doesn't need anything other spice, making cooking much less of a hassle. We created this commercial in a typical Indian Folk song and dance format of Laavani (a folk song style from the West Indian state of Maharashtra). We enjoyed writing and making this commercial and we certainly home you feel the same. Film advertisement created by Boing, India for Suruchi Goda Masala, within the category: Food.

Film advertisement created by Argonaut, United States for Hostess, within the category: Food.

Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can “skip” this ad and all of these chemicals—in rather entertaining ways—and go with organic when shopping for food, household products, or textiles. In a rare show of unity from a single industry, more than 100 brands and like-minded organizations from the organic sector and beyond including Amy’s Kitchen, Applegate, Organic Valley, Lundberg Family Farms, and Stonyfield Organic have come together to support the campaign and its message: skip the chemicals and just go with organic. To launch the campaign, Humanaut created “The World’s Most Skippable Ad,” an over 30-minute video that will run as pre-roll on YouTube and other skippable environments. The ad features two parents washing dishes while literally singing over 700 chemicals, in show-tune style. Throughout the ridiculously long video, the couple urges viewers to skip the ad and the long list of chemicals and to just buy organic instead. “It was very hard to make this ad that we didn’t actually want people to watch,” said David Littlejohn, co-founder and chief creative director of Humanaut, recalling the rigors involved with writing, singing, accompanying and recording the extremely tedious original-music piece. “The campaign focuses on one thing: the sheer volume of chemicals that organic protects you and your family from.” Gary Hirshberg, chairman of Organic Voices and founder of Stonyfield Organic added, “Americans should not have to read a long list of chemicals on the back of their products and wonder if any will cause harm to themselves and their family. We want to make it simple: you can skip this long list of chemicals and just go with organic.” All components of the multimedia campaign—from video to OOH posters to digital, social media and more—feature the list of chemicals and emphasize the message that you avoid all of them when you buy organic. For instance, the super-long website, SkipTheChemicals.com, seems like a never-ending scroll. If the viewer persists down the list, pop-ups ask if they are sure they want to continue scrolling and lets them know they don’t need to continue, with messages such as “Maybe you missed the whole point of this website” and “Are you okay? We’re getting concerned.” appearing. The messages increase in speed and absurdity the longer one scrolls. The site threatens to “launch 23 pop-up ads” and at one point, it appears to become sentient. Companies don’t need government approval to add most of the chemicals that are used in conventional packaged food: Many are deemed “safe” by chemical companies, food companies or industry trade associations—not independent experts. But some, including sodium nitrate, butylated hydroxyanisole, and glyphosate have been linked to serious health issues. In contrast, federal regulators and independent experts are required to screen any ingredients before they are approved for use in organic packaged foods. This project is part of Humanaut’s ongoing mission to get good things inside people’s brains. The campaign was produced in-house in the newly built Humanaut film studio in Chattanooga. Humanaut is a project-based advertising agency and brand production studio working with emerging brands and companies that are making things better for people, animals, and the planet. Integrated advertisement created by Humanaut, United States for Organic Voices, within the category: Public Interest, NGO.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Fidencio documents his journey to America though papal picados (Mexican papercutting) made of maps. Through this medium, he completes the iconic George Washington Athenaeum portrait on the dollar bill with a road map from Mexico to the United States. In his words: “I think about the parallel of the portrait and of America representing the journey that all of us are still in... and by choosing to add another material to this portrait, I see it as an act of freedom.” Film advertisement created by TBD, United States for Welcoming America, within the category: Public Interest, NGO.

In October 2012 we built an installation in the form of two photo booths. The booths were equipped with an iPad playing sound theatres of a possible future based on the education of choice. Upon start the iPad application would also take a picture of you on a green screen. After the experience a built-in printer would print out a post card from your own future. Ambient advertisement created by Apt, Norway for The Norwegian Education Department, within the category: Education.

Production Company Maxfilms Film advertisement created by Ogilvy, Ireland for Strongbow, within the category: Alcoholic Drinks.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.” Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.