In Peru, Christmas is the most celebrated holiday. But between spending, preparations and horrible traffic, it can also be a very stressful time. Especially this year. We’re finally qualified to the Football World Cup after 36 years, but between key player issues and political interference, the country is more stressed out than ever. Peruvian agency Independencia + Pragma set out to relieve this situation instead of launching another typical Christmas campaign. “The Baker’s Massage” (“El Masaje Panetonero”) is a new anti-stress therapy based on the kneading technique of Panetón Ricco’s master bakers (“Panetón” is peruvian sweet bread that is very popular during Christmas). The master bakers (now massage therapists) will visit the most stressful spots in the country throughout December in order to help out Peruvians during this difficult time of the year. Digital advertisement created by Independencia, Peru for Ricco’s, within the category: Confectionery, Snacks.

Digital advertisement created by Serviceplan, Germany for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

Background: In the county of Kronoberg, Sweden, the Health Department have noticed increasing numbers of chlamydia among the youth and young adults. One of the reasons being the stigma about testing; a physical meeting with a nurse and the embarrassment it may cause. The time factor is also a barrier; many find it circumstantial to set aside time to go to a health central – let alone for a test. Task: Inform young citizens in the region about chlamydia and the fact that one can order a self-test online. You don’t even have to move away from the screen! Solution: A regional Health Department is pretty far from being down with the kids… However, we knew that millennials put a lot of confidence in peer-2-peer communication. They trust their friends and are very responsive to information coming from their own networks. The solution was to create something that they would want to consume and share voluntarily. Instead of using the county’s graphical profile, we went in the opposite direction, just offering simple entertainment – with a hook at the end. No morals. No pointers. Film advertisement created by Länge Leve Kommunikation, Sweden for The Health Department of Kronoberg, within the category: Health.

A Shy geeky college student dreams of becoming a dancer (Actress-Model Nataly Dadon) after being caught up in a middle of a classroom disco with the proffeseur (MK Oren Hazan) she transforms from a nerd to a beautiful "Eve & Lear" dou dancer.

Film advertisement created by Leo Burnett, United Kingdom for Old Spice, within the category: Health.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Samsung, within the category: Electronics, Technology.

URL: https://gsuite.google.com/together/ Film advertisement created by Anomaly, United States for G Suite, within the category: Electronics, Technology.

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society. Integrated advertisement created by CJ WORX, Thailand for AP Thailand, within the categories: House, Garden, Industrial, Agriculture.

Film advertisement created by M&C Saatchi, South Africa for Dementia SA, within the category: Health.

Film advertisement created by Fallon, United States for Holiday Inn, within the category: Transport.

Direct advertisement created by Lowe, United States for Ulta Beauty, within the categories: Beauty, Retail Services.

Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Square Habitat, within the category: Professional Services.

Digital advertisement created by DDB, United States for Ronald McDonald House Charities, within the category: Public Interest, NGO.

Ambient advertisement created by FCB, United States for Contours, within the category: House, Garden.