Film advertisement created by Armando Testa, Italy for Alfa Romeo, within the category: Automotive.

Film advertisement created by Plum, United States for Gazelle, within the category: Retail Services.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

Film advertisement created by Copacino+Fujikado, United States for Seattle Mariners, within the category: Sports.

The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening. Experiential advertisement created by Bold, Hungary for Vodafone, within the category: Media.

Between fake news and malfunctioning AI devices, we hear more things said with authority that don’t sound quite right. So we created a character and a spoof that we can extend almost indefinitely across situations and media platforms. Film advertisement created by Greatest Common Factory, United States for SafeAuto, within the category: Finance.

A police officer get confronted by a heartbreaking situation.

Film advertisement created by Publicis, France for Saint Gobain, within the category: Industrial, Agriculture.

He's commanding, she's bossy. He's bold and passionate, she's emotional. He's a perfectionist, she's high maintenance. It's about time we change the stereotyped language in the workplace. It's about time we change the stereotyped language in the workplace. Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Google, within the category: Electronics, Technology.

All research shows that women are better drivers than men. They cause less traffic accidents and less traffic offenses. Despite the fact, there’s an image that women are bad drivers and a majority are therefore forced to listen to men acting like backseat drivers. They are giving annoying and irritating comments on how to drive. To help out, Audi Sweden created The Backseat Driver Experience – a GPS that women could use to let all men have a taste of their own medicine. By activating the app, the GPS analyzed the drivers’ actions and played all kind of annoying comments connected to them. Just like a typical male backseat driver. Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Those struggling with opioid addiction are likely to keep it hidden due to negative stigma. How do we educate the people closest to them to watch for the red flags, so that they can help their loved ones, before it’s too late? In honor of International Overdose Awareness Day on August 31, Netflix, in collaboration with FCB, introduces #WatchforRedFlags. For a month, Netflix will use their most popular series to educate people on the symptoms that signal an Opioid Addiction. Throughout the shows, anytime a character portrays a behavior or sign of opioid addiction, a Red Flag will appear in the corner of the scene, with a popup explaining the behavior and what it could mean. Using our most harmless addiction - Netflix - we build awareness and fight the stigma around a much more deadly addiction. Opioid addiction is closer to home than you think. But by seeing the Red Flags, you are already one step closer to helping those struggling with addiction Digital advertisement created by Miami Ad School, United States for Netflix, within the category: Media.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Robinsons, within the category: Non-Alcoholic Drinks.

Film advertisement created by Motive, United States for RAM, within the category: Automotive.

Film advertisement created by Phocus, Brazil for Bank of Amazon, within the category: Finance.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

The world has moved on to using voice commands, but still a group of people, larger than the entire population of the USA can't make a simple phone call. With Apple, we think different and help solve this issue. Presenting unMute, a new feature on the iPhone, that allows users of sign language to make audio calls by using Face ID and gesture recognition. With this new feature, people using sign language can call 911 during emergencies, leave voice messages, give voice commands, and also translate sign language for those who don't understand it. Digital advertisement created by Miami Ad School, India for Apple, within the category: Electronics, Technology.

Film advertisement created by El Ruso de Rocky, Spain for J&B, within the category: Alcoholic Drinks.