Pablo Poncini is the CEO of TBWA Buenos Aires. He's married to Gabriela, and they have two daughters, Renata and Sofia, and a boy, Luca. Luca is 13 years old and he was born with Down syndrome. A well known advertising figure in Argentina, Pablo was asked to work on a campaign about the inclusion of people with disabilities. After trying to write simple ads, he decided to go further and tell a more complete and personal story of his relationship with Luca. The two of them embarked on a road trip, in a classic car, on the road made famous by the Argentinian Mille Miglia car rally. Digital advertisement created by TBWA, Argentina for International Day of Persons with Disabilities, within the category: Public Interest, NGO.

Film advertisement created by BETC, United Kingdom for Keep Footy Beautiful, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Italy for Top Digital, within the category: Professional Services.

Film advertisement created by Havas, United Kingdom for John West, within the category: Food.

GREYnJ United and Tecnogas Thailand teamed up with HubHoHin Production pick up one of the relationship stories to create a moving short film that could make the brand stand out for its superb quality, re-establishing the brand in consumers’ minds. With Tong Banjong behind the camera, the film was shot in Italy, the origin country of Tecnogas. It tells a story about a couple at a point in their relationship when they start questioning their future together. The script ingeniously fuses love and food, the two elements that everyone can easily relate to. Film advertisement created by Grey, Thailand for Tecnogas, within the category: Electronics, Technology.

Few can do what you do is Format’s message for all creative professionals. To share this message with the world, we’ve create a series of ads that showcase the creativity of our community. From zip line modeling and pancake flipping to falconry and the dark arts, we're celebrating everything that creative professionals—photographers, models, designers, artists, fashion designers, illustrators—are better at.

This year the OnePlus Valentine's Day competition comes in the form of an amorous advert. Real tweets received from members of our community, since the November launch of our latest flagship killer, have been incorporated into a video that highlights just how much our users genuinely love the OnePlus 3T. Visit oneplus.net/lickoflove for more info. Digital advertisement created by Stellar, United Kingdom for OnePlus, within the category: Electronics, Technology.

Film advertisement created by Breaks, United Kingdom for Dr. Martens, within the categories: Fashion, Retail Services.

Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann's tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever's left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann's can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light. Experiential advertisement created by Ogilvy, United Kingdom for Hellmann's, within the category: Food.

Film advertisement created by And and And, India for Buffalo, within the category: Retail Services.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Ambient advertisement created by Volt, Sweden for Sibylla, within the category: Food.

A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.

An unbuckled passenger can increase your chance of being seriously injured or killed in a car crash by 40 percent – even if you are buckled up. The Colorado Department of Transportation asked Amélie to bring new life to their “Beware of the Beltless” campaign, now in its third year, to raise awareness about the dangers posed by unbuckled occupants. To spread this message, we partnered with Lyft to give customers a ride they wouldn’t forget. Cue lifeguard. There’s not a lot for him to do in the winter months, so he continues to guard lives by moonlighting as a Lyft driver, encouraging people to buckle up. A lifeguard sitting in the car was an unexpected surprise for our passengers, but so were the shocking statistics he shared about seat belt use in Colorado. Footage of the lifeguard’s interactions with passengers was captured via hidden camera and turned into a series of videos. The videos will run on social and digital media throughout the month of March to spread these important messages statewide. This entertaining take on an important topic caught the attention of local media, resulting in over a dozen news stories, and touched the lives of participants and viewers alike. Digital advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

see the work at http://drivenbybacon.com The first-ever, custom built, bacon-fueled motorcycle, and its bacon-loving rider, left Austin, MN on Aug. 4, blazing a path across the States, where it arrives Aug. 29 for the International Bacon Film Festival in San Diego, CA. Digital advertisement created by BBDO, United States for Hormel, within the category: Food.

Film advertisement created by Dieste, United States for Goya, within the category: Food.