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Digital advertisement created by Mistress, United States for VH1, within the category: Media.

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Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

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Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

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Film advertisement created by Hometown, United Kingdom for Bupa, within the category: Health.

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Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

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Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

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The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

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According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

WVA

Invest Komfort, a developer who has been implementing premium housing investments in Poland for over 25 years, has created an extraordinary image campaign on the occasion of his jubilee. The campaign consists of a series of short documentary films entitled "Creating space and time”. In the series of eight episodes, we meet creators of modern residential buildings: from designers, engineers and architects, to craftsmen and artists. The characters share their views on architecture, reveal the backstage of their work and tell the secret of the developer's success, who has received over 70 prestigious awards for his investments. https://www.tworcyinvestkomfort.pl/en/ Integrated advertisement created by Communication Unlimited, Poland for Invest Komfort, within the category: Industrial, Agriculture.

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Film advertisement created by Yard, United States for GAP, within the category: Fashion.

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Ambient advertisement created by CJ WORX, Thailand for AP, within the category: Professional Services.

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Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

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Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

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Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

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Tiny Tinie Performs Whoppa on a Whopper Digital advertisement created by BBH, United Kingdom for Burger King, within the category: Food.

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Infrastructure for progress, water management that ensures access to water resources and renewable energy that reduce CO2 emissions. At ACCIONA, we believe that there is a different way of doing business. Continue the conversation with #InvestinthePlanet More information: http://acciona.sa/HXGA30jPDvd Film advertisement created by McCann, Spain for Acciona, within the category: Industrial, Agriculture.

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Digital advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

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Digital advertisement created by BBDO, United States for Bombay Sapphire, within the category: Alcoholic Drinks.

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Film advertisement created by Glory Paris, France for PeopleCare, within the category: Public Interest, NGO.




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