Film advertisement created by R&R Partners, United States for Chrysalis, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Lebanon for Outbox International Short Film Festival, within the category: Recreation, Leisure.

People usually don't even think about possibility of cancer, everyone says that "it's not about me". To make sure that your life won't be disrupted with unexpected deceases such as prostate cancer you should get tested in time. Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time. That's why we've made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast. p.s. in Ukrainian and Russian languages "life feast" it's very popular expression. To continue user journey we've created landing page with online tests after which people can get discount on testing, but it's not a part of a submission, just to let you know that communication isn't finished with this video and campaign is really big for Ukraine. Film advertisement created by Hoshva, Ukraine for Synevo Medical Labs, within the category: Professional Services.

Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow. Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.

Using your daily coffee, a huge database, and innovative technology to help find missing children. Integrated advertisement created by Miami Ad School, Brazil for Starbucks, within the category: Non-Alcoholic Drinks.

Check out the new site: http://www.volkswagen.co.uk/ Film advertisement created by Outside Line, United Kingdom for Volkswagen, within the category: Automotive.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

From the first moment we've realized there was an unfulfilled potential highlighting the brands name. The advantages of having a wallet made of paper were clear - mainly thickness and being a canvas for artworks, but the concern of paper being not durable enough, made the path to the perfect material, an ideal issue to attack. Working with an art-oriented client allowed us to go wild with our vision which was tailor suited to the brands nature. Pure joy.

It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent." Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes-Benz, within the category: Automotive.

To promote the Taco Sub, Subway Norway launched a set of innovative pre-roll ads for Youtube. The Taco sub is, thanks to the cracking noise from its nacho chips, the first sub ever to make an distinguished sound when you eat it. To better illustrate The Sub with a Sound, McCann Stockholm built a narrative around "Good cracks vs. Bad cracks." Good crack obviously being the nacho chips. The three adverts, specially tailored for Youtube's True View format, all show a Taco Sub and other items getting crushed by the sheer power of the hydraulic press. The result? Not only does Subway tap in to the Youtube phenomena of hydraulic presses; they also show that, when done right, even a film about a sandwich can become truly unskippable. See for yourself. Film advertisement created by McCann, Sweden for Subway, within the category: Food.

Film advertisement created by BBDO, United States for Dunkin', within the category: Food.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.

Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

Film advertisement created by Giacometti, Brazil for ONG Trânsito Amigo, within the category: Transport.

Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.

As the first four-door grand tourer from Bentley to bear the hybrid name, this exciting new model puts sustainability right at its heart – enhancing and evolving the balance of performance and luxury that has shaped the range to date. The campaign film brings this idea of evolution to life, following an artist as they seek out creative inspiration in the city around them. But as they travel, propelled by the innovative technologies of the Flying Spur Hybrid, the world starts to stunningly transform, before revealing a sustainable and inspiring vision for the future – the future world of Bentley. Film advertisement created by Keko, United Kingdom for Bentley, within the category: Automotive.

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

Dads across the world are in a constant battle for their children’s time and attention. With Father’s Day approaching, many kids would rather spend the day in their rooms, or their basements, faces glued to their phones, tablets, and laptops, with dad nowhere to be found. But this Father’s Day will be different, thanks to TieFi. TieFi, developed by Toronto advertising agency Grip Limited, is a wearable WiFi hotspot that captures a home’s WiFi network and limits the strength and range of the signal to just over 10 feet. The hotspot, which is built into the customary Father’s Day gift of a tie, can then only be accessed by users within that 10 foot radius. “Technology, ironically, has made us more disconnected”, David Chiavegato, a founding partner at Grip Limited, explained. “We’ve found a way to use cutting edge techn that will actually require your kids to be in the same room as you”. Rather than a Kickstarter or mass production approach, TieFi’s plans and code have been open sourced at TieFi.ca. This, according to Grip Limited, is to allow the largest number of dads possible to enjoy their children’s company this Father’s Day. “They simply need to follow the assembly and programming instructions featured on the site to be able to spend time with their kids”, said Chiavegato. “Or, you know, just play a game of catch. Or just speak to them. I guess that would work too”, he added. Digital advertisement created by Grip Limited, Canada for Grip Limited, within the category: Agency Self-Promo.

An unusual activation to promote lung cancer awareness, taking advantage of a very special moment for a whole country.