JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Arena, Costa Rica for Cadena Mayor, within the category: Public Interest, NGO.

Content advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.

Film advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Maynards candies are just like you and me. They like normal things like tennis and picnics. The only difference is they live in constant fear for their delicious little lives. Film advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by JWT, Argentina for Clarin, within the category: Media.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Integrated advertisement created by 1on1 Agency, Macedonia for Mirinda, within the category: Non-Alcoholic Drinks.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

Outdoor advertisement created by Robert/Boisen & Like-minded, Denmark for Amnesty International, within the category: Public Interest, NGO.

Integrated advertisement created by Dentsu Aegis Network, Nigeria for Better Life Billionaire, within the category: Gambling.

Film advertisement created by Red Bee Media, United Kingdom for BBC, within the category: Media.

Local furniture merchant Lesnina greets Ikea with a series of ads that the public immediately labeled as legendary. Let's face it. It's hard to compete with global giants, such as Ikea. But as it turns out, it is not impossible. Lesnina, established slovenian furniture merchant, learned global competition can be a great springboard for creativity and humor. For decades, all-day-shopping-trips to Ikea in Italy, Austria and Croatia were a part of Slovenian home decoration culture. Naturally, Ikea’s opening in Slovenia, was expected to be THE event of 2021. On the day of Ikea’s grand opening, Lesnina, market leader that has been present on the market for more than 70 years, launched a campaign that overshadowed the opening of Ikea Slovenia. Film advertisement created by DDB, Slovenia for Lesnina, within the category: Retail Services.

Film advertisement created by Publicis, France for France Televisions, within the category: Media.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community. Content advertisement created by Voskhod, Russia for Russian LGBT Network, within the category: Public Interest, NGO.

Nick Valente Senior Account Executive Film advertisement created by Real Normal/Beef & Sage, United States for Big Red, within the category: Non-Alcoholic Drinks.

Peace and quiet is a luxury these days. All of us need those calm moments for ourselves from time to time, but everyday noises and worries are a huge distraction. That's where Karl comes in – to serve you those moments of peace. Karl is calm but not boring. Karl loves nature. Karl is Simple. Karl is Sincere. Karl is Genuine. Therefore, a perfect company for those moments of silence. These are the reasons we like to call Karl the calmest beer in the world. All this peace and calm had to find its way to a TVC in a way every Estonian would understand it. That’s why we packed our bags and wandered away from civilization and city noises. After all, every Estonian knows that if you don’t escape the city at least once in a summer, you had no summer. And that’s how our TVC was born – almost effortlessly. Just a few guys were grilling fish over the bonfire, hanging around the fire, heating up the sauna and having a beer or two while doing it. All that was accompanied by a well-known Estonian indie rock singer Marten Kuningas and his atmospheric piece “Tagurpidi vaal” (“Backwards Whale”). The results? The calmest beer got itself the calmest campaign ad which also happens to be the perfect portrayal of the ideal getaway of the most usual Estonian guys. Film advertisement created by Division, Estonia for Saku Brewery, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.