Film advertisement created by Ogilvy, Argentina for Schneider, within the category: Alcoholic Drinks.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, Malaysia for Fitness First, within the category: Recreation, Leisure.

​ Outdoor advertisement created by Leo Burnett, Malaysia for McDonald's, within the category: Food.

Every year mobile phone usage behind the wheel accounts for one fatal accident in 10. This fourth film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière, along with its agencies La chose and Anatome, carries once again our message: « Behind every road victim, there are victims of life ». Designed by La chose, the film shows a man receiving a text message while he is calmly driving through the city. He cannot control the urge to reply and as a result runs over a young girl who is returning home from school. The objective is to remind people that it’s impossible to look at both one’s phone and the road at the same time. Music is by Mirwais. Film advertisement created by La Chose, France for French Road Safety, within the category: Public Interest, NGO.

Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help. A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way. With the slogan "every house has its rules but they take on a special taste when we´re together", this DAVID SP campaign focuses on affection in our family moments. "The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds", says Rafael Donato, DAVID´s creative VP. Film advertisement created by David, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Cutwater, United States for Axos Bank, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for Mars, within the category: Confectionery, Snacks.

Creative Director: Hugh Todd Film advertisement created by Leo Burnett, United Kingdom for Co-op, within the category: Public Interest, NGO.

Film advertisement created by BSSP, United States for Rao's Homemade, within the category: Food.

Film advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Transport.

Family is just like Lou Sang, always better together. AirAsia wishes you Gong Xi Fa Cai!

Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

Film advertisement created by FCB, Brazil for Hope, within the category: Fashion.

Digital advertisement created by Saatchi & Saatchi, Spain for Toyota, within the category: Automotive.

Ambient advertisement created by Awesome Pomegranate, Denmark for Auditiva, within the category: Health.

Digital advertisement created by BBDO, Vietnam for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.