Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Film advertisement created by Jax, United States for The Joker, within the category: Movies.

Ambient advertisement created by Geometry Global, Hungary for Citizenfour, within the category: Media.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

Film advertisement created by Ogilvy, Argentina for OLX, within the category: Professional Services.

Mira service dog owners are often denied access to public places because of their dogs. However, a Mira dog is an essential tool for their autonomy, just like a walker, a prosthesis or a cane. Integrated advertisement created by Publicis, Canada for Mira, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Ambient advertisement created by TBWA, Australia for ANZ, within the category: Finance.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Lowe, United Kingdom for Electoral Commission, within the category: Public Interest, NGO.