Film advertisement created by Voskhod, Russia for Vici, within the category: Food.

Film advertisement created by Agencia3, Brazil for Alerj, within the category: Public Interest, NGO.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Film advertisement created by Iris, United Kingdom for Pizza Hut, within the category: Food.

OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems. Film advertisement created by BBDO, Russia for OBI, within the category: Retail Services.

Chief Creative Officer - Central & Eastern Europe: Jaime Mandelbaum Ambient advertisement created by Y&R, Russia for Dislife, within the category: Public Interest, NGO.

Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day. Digital advertisement created by SMFB, Norway for Statoil, within the category: Industrial, Agriculture.

To get to the most prestigious stages and go down in history, many professional football players have played since childhood on the hardest terrains. Is the ability to never stop despite obstacles and to overcome new challenges that has made both Jeep and Juventus so strong today. Film advertisement created by Leo Burnett, Italy for Jeep, within the category: Automotive.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.

Digital advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

New video for Qmusic, a Dutch national radio station, where we found out how long it took before we got help with something small... (1.5 hours) and when someone helped, we surprised the unknowing guy with a big surprise for the small gesture.

Film advertisement created by Y&R, United States for New York Organ Donor Network, within the category: Public Interest, NGO.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

The Music Method experiment was carried out to see if playing music can improve the working environment in terms of healthier and happier employees. Content advertisement created by Pool, Sweden for Yamaha, within the category: Electronics, Technology.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.

Salles / Lobo Group, Patrizia Fanganiello / Lobo