Bordering on a musical, MTC’s production of “Choir Boy” is more than just a play. The songs for which it ultimately received a Special Tony Award for Outstanding Vocal Arrangements and a Tony Award for Best Sound Design are as instrumental to the show’s might as the stellar individual performances and deeply moving storyline. This content video, part of a series highlighting some of the most powerful of the numbers, brings attention to the unique qualities/elements of this Broadway play, helping it to stand apart from the rest of the dramatic pack. Content advertisement created by Serino Coyne, United States for Manhattan Theatre Club, within the category: Recreation, Leisure.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grass Pink, Israel for Wizo, within the category: Public Interest, NGO.

Film advertisement created by BSSP, United States for Rao's Homemade, within the category: Food.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Today, in France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Thanks to INJS, Damien Quintard works directly with young deaf people and deaf professionals to understand their problems. Together, they are developing a system that will allow deaf people to feel sound frequencies through vibration. Digital advertisement created by Marcel, France for INJS Paris, within the categories: Education, Public Interest, NGO.

Film advertisement created by Battery, United States for Netflix, within the category: Media.

BMF Melbourne is proud to announce the return of a famous Australian advertising icon: SOLO Man. Remembered with fond affection but absent from our screens for over 20 years, the new campaign is a light-­‐hearted take on SOLO’s history and shows how the Australian legend began. The campaign heroes the first SOLO Man and his discovery of a magical lemon tree that created the original thirst crusher. Film advertisement created by BMF, Australia for Solo, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Y&R, United States for Hotels.com, within the category: Transport.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.

Ambient advertisement created by DDB, Colombia for EPM, within the category: Industrial, Agriculture.

Film advertisement created by Media Storm, Russia for Morton, within the category: Industrial, Agriculture.

Film advertisement created by Pablo, United Kingdom for NHS Blood and Transplant, within the category: Public Interest, NGO.

The commercials and the stop motion effects are made entirely on an iPhone. A mix of high tech and low tech. No apps, no fancy programs, just the iPhone´s camera, 2000 pictures, the photo album - and the finger. Digital advertisement created by FRANK., Norway for The Walking Dead, within the category: Media.

Film advertisement created by Human Design, United States for Ladder, within the category: Health.

Ambient advertisement created by Y&R, Namibia for Smile Condoms, within the category: Health.

Direct advertisement created by MullenLowe Group, Colombia for Gobierno de Colombia, within the category: Public Interest, NGO.

Design advertisement created by Publicis, United States for Special Olympics USA Games, within the category: Sports.