To demonstrate his love and support for Toronto, Sebastian Giovinco - star player for Toronto FC - has launched a film that takes him on a journey through the city. The film follows the launch of the website SebaThings.com, where people can find merchandise and all things Seba. The logo design is based on one of Giovinco's strengths on the soccer pitch, and how he can arc a free kick like no other player. Film advertisement created by Mackie Biernacki, Canada for Seba Things, within the categories: Fashion, Retail Services.

Blink Digital designed KFC Bucket Bae, a Valentine’s Day robot that unites chicken lovers with the bae of their dreams. The robot not only follows the consumer but also talks to them. When it comes to satisfying your love for KFC, Bucket Bae’s got you covered, offering a Hot’n’Crispy bucket of chicken goodness, a chicken popcorn bouquet, and a Krushers drink too. Yet, what really sets Bucket Bae apart is the built-in sensor that allows the robot to follow you everywhere, as true love does. Film advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Ambient advertisement created by Exposure, United Kingdom for UEFA, within the category: Recreation, Leisure.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United States for Day One, within the category: Public Interest, NGO.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by 32 Mars, Canada for Krust, within the category: Food.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson. Digital advertisement created by Saatchi & Saatchi, Brazil for SESC_Videobrasil, within the category: Recreation, Leisure.

The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Direct advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by Rokkan, United States for Dishonored, within the category: Gaming.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

Film advertisement created by Bruckner Yaar Levi, Israel for Ono Academic College, within the category: Education.

The film was tightly targeted to the Facebook feeds of 2.1M parents of children under 12 who use Facebook in the UK. Digital advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Film advertisement created by Pitch, United States for The Bar Method, within the category: Health.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

ICICI bank came up with an innovative product called The Bench: a smart bench that expands every time someone sits on it, to accommodate more people. Living in an extremely over-populated country like India is equivalent to no personal space specially in crowded public area. People have to adjust due to lack of space. We decided to a build a bench which expands every time bench gets fully occupied by people to create space for one more person. The bench has been placed at various places like R city mall. We will also be putting this benches at different ICICI bank branch to see how consumer react to these benches. An innovative product like The Bench means no more space crunch. Film advertisement created by Blink Digital, India for ICICI Bank, within the category: Finance.