Film advertisement created by BBH, India for Skoda, within the category: Automotive.

Film advertisement created by Havas, United Kingdom for UWE Bristol, within the category: Education.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Outdoor advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: House, Garden.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, United States for Goodwill, within the category: Public Interest, NGO.

Advertising Agency:
 Mullen Lowe Brasil, Sao Paulo, Brazil Direct advertisement created by Lowe, Brazil for Velocita, within the category: Public Interest, NGO.

URL: http://www.attraction-lemanga.fr DDB Paris creates a 10 minute interactive film to raise awareness about tobacco companies manipulating today's youth. 40% of 11-15 year olds smoke in France and hundreds of thousands start smoking every year. Instead of using a very harsh communication we decided to speak in a familiar voice and create a japanese anime that would convey our message in a way that french adolescents would share between each other. In the very early stages of production we involved digital production company UNIT9 and japanese animation company Studio4C. Together with their director Koji Morimoto, who worked on Akira and Animatrix, we created a seamless interactive anime that was made especially for the internet. Working hand in hand we were able to develop the interactions in a way that has never been done before, and allowed us to fully integrate the animation and interactive assets. After 12 months of hard work, the project was launched in cinemas, rich-media banners, projected on the walls of french high schools and was featured on major french TV channels. Digital advertisement created by DDB, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Film advertisement created by Etcetera, Netherlands for Toyota, within the category: Automotive.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, Belgium for PlayStation, within the category: Gaming.

Agency Producer:Julia Ramos Audio advertisement created by F.biz, Brazil for Alpha FM, within the category: Media.

THE UNNAMED BOX, the Idea that will make consumers ask for the name of PRETZ.

Can an A.I. computer understand what tastes good? Meet "Chef Watson"! IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world. People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience. Explained Susan Westre, ECD Ogilvy Paris who oversees the IBM global creative direction, "To create a challenge for the AI Chef Watson, we added the constraint of having Watson come up with recipes where the 4 main ingredients always had to start with the letters E, A, T & S." “Food Art” was the result, as a way to lure people into looking deeper into Chef Watson. The recipes were both unusual and delicious. Film advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Nobody wants a hard start, motors included. Yet millions of motors are hard started every day, wearing out the machines they run prematurely – and unnecessarily. Give motors an ABB softstarter and they will thank you with increased reliability, productivity and lifetime. To promote and raise awareness about Softstarter from ABB, the digital agency Bybrick Interface created a VR experience that would let people feel what an electric motor - and the processes it powers - feel when thay are started without a Softstarter connected. The city of Västerås, home of ABB’s Swedish HQ, was modelled in 3D. The VR experience takes place in an elevator where you get a staggering ride with high g-forces. To top it off, the agency made an event in the actual elevator where the VR experience takes place, and let unknowing people passing by get the elevator ride of their lives. The VR experience is also available as an app for both android and ios devices.