An interactive digital festival that hosts festival goers from all around the world. Utilizing websocket technology to connect users to the festival to keep our audience engaged year-round, we brought the festival experience to them. Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

The advertising industry has always contributed to a sexist culture, creating stereotypes like the “perfect mother” and the “sexy beer girl”. It's not surprising that 65% of women don’t identify with their portrayal in traditional advertising, even though they account for 85% of all consumer purchases. Ironic, but there is an explanation: women make up for only 20% of creatives in advertising agencies in Brazil. Troubled by this scenario, Laura Florence and Camila Moletta, creative leaders at Dentsu Aegis Network, created MORE GRLS. The first roadmap to female creative talent in advertising, design and content. Mapping talents is the first step towards changing this reality. We need to know and value the creatives that, despite the hostile environment, are still working in the field. It’s important to emphasize that it is not only a "portfolio showcase", it’s also a hub for journalists and festival organizers to find the best women for their editorials and jury panels - women also face low visibility and participation in awards. The platform (www.moregrls.com.br) categorizes talents according to creative field, skills, experience and city. It also tells you who is available for freelancing or willing to move for an opportunity. The launch campaign film was directed by Juliana Curi from Damasco Filmes and included an entire set made up of only women. Besides talking about the platform, it shows how this kind of gender inequality affects the whole society, not just the advertising industry. MORE GRLS also set up goals for different stakeholders: for agencies, the goal is to have 50% of women in creative departments by 2020; for journalists in specialized media, the mission is to interview at least one creative woman per issue; for recruiters, we recommend recruiting the same number of men and women for job opportunities; and finally, our special request to clients, the ones that will truly accelerate change: watch your agency closely and make sure that the 50/50 by 2020 goal was achieved. Next steps include mapping new creative fields, take the platform to other countries and use its data to inform the industry. As with every initiative that aims to generate impact, we know there’s a lot to be done. And MORE GRLS is the first step.

Film advertisement created by Chemistry, United States for COX, within the category: Media.

Film advertisement created by Cummins & Partners, Australia for Movember Foundation, within the category: Public Interest, NGO.

Taiwan possessing the highest density of motorcycles and scooters in the world, at 378 per square kilometer. We have also discovered the high accident rate of motorcycle since Anti-lock Braking System is not force to be installed by current regulation. So, we hope to arouse Taiwanese’s awareness toward to the importance of installing Anti-lock Braking System. With Anti-lock Braking System, it can make the journey safer. Digital advertisement created by Heartbeat Creative Lab, Taiwan for Robert Bosch Taiwan, within the categories: Electronics, Technology, Transport.

“Action Figure” tells the story of a boy who never goes anywhere without his favorite toy - a soldier that is his constant companion and best friend. Whether he’s practicing his clarinet or playing catch with his dad, he’s never without his toy soldier. As summer gives way to fall and then the Christmas season we see our boy happily going through life, but at the same time we sense a hint of melancholy in his spirit. This gives way to pure joy on Christmas morning, but not for the reasons you might expect. It’s someone other than Santa who makes this little boy’s dreams come true.

This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standards and have the peculiarity of having sand built streets. This is the best terrain to launch a new brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest budget reaching more than 800,000 using just two wheels. Ambient advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

This funny and memorable movie commercial was created for a well known real estate construction company from Germany. It points out, that it is difficult for many to do their "business" outside their own home. Finally, it works in their own home, because in your own home everything feels better. Film advertisement created by Mattomedia, Germany for Top Bauträger, within the category: Industrial, Agriculture.

Oakland-based independent agency Evolution Bureau (EVB) announced the launch of new national digital advertisements for Bed Bath & Beyond Inc. (NASDAQ: BBBY). The initiative, which debuted across digital and social channels, including YouTube, Facebook, and Instagram/Instagram Stories, is designed to drive traffic to the brand’s brick-and-mortar stores by reintroducing customers to the benefits of “offline shopping” in a fun and memorable way. Film advertisement created by Evolution Bureau, United States for Bed Bath & Beyond, within the category: Retail Services.

Digital advertisement created by Wunderman Thompson, United States for Washington’s Lottery, within the category: Gambling.

Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

Overview COVID canceled everything. This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality. Idea UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships. Digital advertisement created by CreativeDrive Latam, Costa Rica for UCreativa, within the category: Education.

A series of short, stylised films designed to highlight the services JET provides for its customers, the campaign is a continuation of the successful Keep on Moving brand idea that launched last year. A yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track. Each film, shot in real time, highlighting JET’s ongoing commitment to providing UK drivers everything they want and need to continue their journeys’ quickly and safely. Digital advertisement created by Isobel, United Kingdom for Jet, within the category: Other.

24 children from the most dangerous zones of the island announced their death will happen on December 31st . Badillio Saaatchi & Saatchi Puerto Rico printed large format posters and placed them on the streets to make the announcement. The posters generated a hyperlocal conversation among the communities, growing to the attention of local media. On January first they changed the news, no child was hurt or killed by stray bullets in the 24 zones and in all the island. Outdoor advertisement created by Saatchi & Saatchi, Puerto Rico for United Way, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, Paraguay for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for Fanta, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Origin, within the category: Industrial, Agriculture.