'UNDISCOVERED CREATURES' Surfers Against Sewage uses real deep-sea recordings of unknown creatures we may be killing in eerie new radio campaign. Created by M&C Saatchi London, the work features real deep sea hydrophone recordings of unexplained underwater sounds, considered by many experts to be proof of large, undiscovered sea life. They end by asking the question; are we killing what we've yet to discover? Audio advertisement created by M&C Saatchi, United Kingdom for Surfers Against Sewage, within the category: Public Interest, NGO.

Communications technology is supposed to bring us together. Instead, it has been tearing us apart. Especially mobile technology. So in an act of meaningful vandalism, we went out into the streets of Lisbon in the middle of the night and pasted up hundreds of posters bearing messages that directly question this great addiction of the 21st-Century. View the full series of messages and learn more about our addiction to mobile technology at onlineofflife.com

Even though Maaza is a popular juice brand in Sudan, as of late it had faced a lot of backlash. A rumour was started that Maaza is not made from mangos, but from pumpkins. This is completlty false and untrue. Another issue that Maaza was facing from consumers was complaints about the colour of the juice no longer being the strong yellow colour normally associated with mangos. Solution: We created an ad campaign that highlights Maaza’s use of mangos and the colour of the juice. Our creative concept was based around an already popular song "Loun Al Manga ” by legendary Sudanese female group Al Balabel. The colour yellow (same as the colour of the juice) was used extensively throughout the entire TV ad, from the sets to the costumes. Not only did this make that tv production look fresh and stylistic, but it also strongly reinforced our key messaging of "loun al manga wa ta3am al manga” (the colour of the mango, the taste of the mango), leaving the viewer/consumer with no room to misinterpret the quality of the product, and thereby directly dispelling the false rumours about Maaza juice not being made from mangos.

The creative idea is to substitute the over consumption of harmful medicines like Xanax with dance to overcome anxiety.

The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol. Film advertisement created by Robert/Boisen & Like-minded, Denmark for TrygFonden, within the category: Public Interest, NGO.

Integrated advertisement created by Weber Shandwick, Belgium for Boston Scientific, within the category: Pharmaceutical.

In Brazil there are over 11 million women who raise their children alone. (Source: IBGE - Brazilian Institute of Geography and Statistics) Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed. (Source: UN Women) This family structure is very common in the football world Ambient advertisement created by Agencia3, Brazil for Botafogo, within the category: Public Interest, NGO.

Visitors experience the unique sensations, the moments in time where they feel truly connected to the wilderness of British Columbia. Film advertisement created by One Twenty Three West, Canada for Destination BC, within the category: Hospitality, Tourism.

EMwatch is a stress tracker with Al-based mental health advisor designed by Ukrainian tech startup Emotion Labs. It is able to prevent 75% of stress-related diseases thanks to more than three years of research conducted by a team of bioengineers and technological scientists. Following its mission “to reshape completely daily stress management practices”, the company launched a new stress-less productivity tool called “Tame The Time”. The most stressful time for the majority of people is the last hour before a deadline. Especially the final 15 minutes. During this period, it is natural for a person to speed up beyond his abilities. At the same time, the person is overwhelmed because of the feeling that time has also sped up and started pushing them. Digital advertisement created by Saatchi & Saatchi, Ukraine for Emwatch, within the categories: Electronics, Technology, Personal Accessories.

Fall is the time of year when many are moving out and life takes a new turn. For some it’s a moment of joy, for others, it’s a bit sad. In this film New Chapter, we portray the beautiful relationship between a mother and a daughter and how an old bookshelf filled with memories can get a new life in a new home. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Glow is the story of a typical enterprise worker, Jane, and how she loses her way after doing repetitive, mundane tasks. The project is a visual metaphor about how enterprises might use IBM’s AI-powered automation software and services to give employees back hours of their day.

Budweiser wanted a film to communicate that their beer is now brewed with renewable electricity from wind power. Piece of work shortlisted in this year's CLIO Awards in the category Budweiser Emerging Creative Award.

In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Film advertisement created by Atomic, United Kingdom for Virgin, within the category: Hospitality, Tourism.

Show the super-human lengths Motorpoint staff go to for customers.

We wanted to show just how quickly a train can “come out of nowhere” through this impactful projection installation. The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign. Outdoor advertisement created by Gatecrasher, Australia for PTA, within the category: Transport.

Swimmer toughs it out day in and day out during her routine practice. Trouble is, she can't measure her progress while she's in the water. Enter FORM Swim Goggles, that help track pace, stroke rate, splits, and other metrics as she swims. The goggles don't replace her coach, but they do help her get realtime feedback.

There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.

Banking on the success of last year’s event, advertising agency R&R Partners created and implemented a bigger, better marketing campaign, materials and activations for the second Parents Empowered Day at Salt Lake City’s Hogle Zoo, a fun family activity that encourages parent-kid bonding and educates about the dangers of childhood drinking. To broaden the reach of this year’s events, media partnerships with FOX13 and iHeart Media were secured. According to Parents Empowered, drinking can do damage to a developing brain. The organization encourages parents to start talking to their children about the harms of experimenting with alcohol when they are as young as age 9. The event is designed for a primary audience of parents and kids ages 9-16. On June 25, nearly 5,000 people attended the second annual Parents Empowered Day at Hogle Zoo, nearly double the number who did in 2018 (4,744 vs. 2622). Due to the event’s popularity, the zoo will hold a third event on August 6 that will include a tent where parents and kids can design their own tote bags. For the program’s second year, R&R doubled down on custom educational activations that helped parents broach the conversation, including a giant bronzed brain at the zoo’s entrance. The main installation resembled a zoo habitat and highlighted the importance of keeping kids’ habitats and brains healthy. Attendees received swag bags that contained Parents Empowered-branded educational materials, a puzzle, interactive KidsBooks (based on popular ZooBooks) and way-finding signage that led families on an interactive scavenger hunt to six animal exhibits that served as discussion starters about the dangers of alcohol on developing brains and skills parents can use to prevent it. Outdoor advertisement created by R&R Partners, United States for Parents Empowered, within the category: Public Interest, NGO.

Because you only have to remember to use Bravecto four times a year, Alan can relax, knowing that it's one thing his forgetful human, Vicki, can't... well... forget. Film advertisement created by Wunderman Thompson, Australia for Bravecto, within the category: Pets.