To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies. Outdoor advertisement created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.

New campaign created by Publicis Brasil for Heineken challenges employees from a Brazilian office to change their routines and follow the UEFA championship games at European time zone. Experiential advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Mother, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by mcgarrybowen, United States for Verizon, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

You'd do anything not to leave. Film advertisement created by DDB, Egypt for Marseilia Beach 4, within the category: Transport.

Direct advertisement created by TBWA, United Arab Emirates for Red Tomato Pizza, within the category: Food.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Film advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Industrial, Agriculture.

Film advertisement created by Evolution Bureau, United States for Contadina, within the category: Food.

Film advertisement created by Grey, Turkey for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Martpet, Brazil for Topfit Fitness Club, within the category: Recreation, Leisure.

Digital advertisement created by Butler Shine Stern and Partners, New Zealand for Gravity Coffee, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, United States for The Ernest Hemingway Foundation, within the category: Public Interest, NGO.

Direct advertisement created by Glory Paris, France for Glory Paris, within the category: Agency Self-Promo.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.