To attract tourists planing a visit to Stockholm to also experience the Swedish countryside we created top10stockholm.com – a not at all official guide to key exit points in the city. Digital advertisement created by You Are Here, Sweden for Stockholm Country Break, within the category: Hospitality, Tourism.

Film advertisement created by Y&R, Turkey for Vodafone, within the category: Electronics, Technology.

Integrated advertisement created by Africa, Brazil for The Nature Conservancy, within the category: Public Interest, NGO.

Every year, on América TV, the most tuned TV station in Peru, we make a commercial to communicate our purpose: Bringing people together. This year instead of just sharing a message we made it happen. Experiential advertisement created by DDB, Peru for América TV, within the category: Media.

Ambient advertisement created by Agencia3, Brazil for Instituto Bola Pra Frente, within the category: Public Interest, NGO.

The single best way to get swedes to leave the cold north and go road tripping in southern Europe is of course to let them experience how great it is. But how do we give people a french road tripping experience when they’re in Sweden? The solution was to troll commuters radio by letting it sound like it lost connection for a second and then let them listen to some authentic french radio. That way we let France itself spark the idea of driving down to the ferry and continue south. Audio advertisement created by CP+B, Sweden for Stena Line, within the category: Transport.

Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform. We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records. Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content. Ambient advertisement created by Moma, Brazil for Saraiva, within the category: Retail Services.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

"Chat with your Ads” created for Belgium’s largest online second hand store, is the first iMessage App that turns ads into unique, animated and clickable stickers. It converts photo images uploaded to the site by sellers of clothes, cars, boats and everything in between into clickable sticker cut-outs of the items for sale. These can then be added into user chats and shared within the iOS instant messaging app. In addition to spicing up user conversations with friends, family and potential buyers with images, the big plus of the “Chat with your Ads” app for sellers is their item sticker is interactive, hyperlinking potential buyers directly to the location of the item for sale on 2deHands.be. With one tap on the Clickable Sticker shared in the person’s chat feed the recipient can be looking at and in a position to buy the item for sale, or send it on to someone they think might be interested to buy. Digital advertisement created by Happiness, Belgium for 2deHands.be, within the category: Electronics, Technology.

"Prejudices" encourages one to reflect before judging. It simply questions and invites the public to listen, with the premise that behind what our initial prejudice is showing us there is a person who has something to say and offer. A social campaign that makes people aware that discrimination is not only a problem for minorities. Film advertisement created by Archer Troy, Mexico for Ambulante, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers. Film advertisement created by JWT, Brazil for Bepanthen, within the category: Pharmaceutical.

The best way to express emotions is with words. Sadly, thanks to emoji youngsters don’t know how to write anymore. To counter these yellow smiling balls, we invented Emoji Poetry. We translated emoji into something truly emotional: poetry. All poems were collected on our poetry bot on Messenger. Fighting emoji on their own turf: the smartphone. Digital advertisement created by LDV United, Belgium for Boek.be, within the category: Retail Services.

Tnuva, Israel’s leading food manufacturer, has been producing milk since 1926 - way before Israel was even founded. With over 2 million cartons produced and distributed across the country on a daily basis, Tnuva’s milk has become a common household commodity. Looking for a way to harness the scale of this medium in order to engage the consumers, on a product that’s found in every fridge in the country. Following the 2016 adult coloring book craze, the Coloring Milk was born. The Coloring Milk is a special edition of Tnuva’s milk cartons - a series of cartons which are completely black and white with illustrations which are an invitation for creativity. The cartons sparked the creativity of consumers from all ages. The results: meaning a staggering 20% user engagement. Over 200,000 cartons colored every day during the campaign, and thousands of families uploaded their art to the Tnuva's Facebook page. Brand Preference grew by +4.5%. And the entire country took part, with mentions all across traditional and digital media. The idea, art direction and execution for the campaign were done by Tel Aviv based creative agency - Gefen Team. Direct advertisement created by GefenTeam, Israel for Tnuva, within the category: Education.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Finger Drive is a game series created for Instagram Stories. Without using any kind of programming, the game utilizes the functions Instagram Stories already have, like tapping the screen to move to the next frame or holding your finger to pause the video, to create game controls. Digital advertisement created by GTB, Brazil for Ford, within the category: Gaming.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Rodgers Townsend, United States for Project Wake Up, within the category: Public Interest, NGO.