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Babyshop, a children’s retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today’s world beset with prejudice, divisions and walls – both physical as well as emotional. So, this Ramadan, Babyshop, a children’s retailer in the Middle East is inviting people across the Middle East and the world to reconsider accepted thinking and behaviour. In an uncertain time, when the world around us remains divided between “us” vs. “them”, when we’re all building walls between countries, families, neighbours, economic and social statuses and each other, Babyshop is sharing a message of unity during the month of togetherness - but, with a ‘little’ difference; encouraging us to open up our hearts, doors and minds to others by embracing its philosophy of “World Without Walls”. A film on YouTube and Facebook is launching the idea. It follows the journey of a child making his way through an actual world without walls – from his room to his parents’ room to a luxurious Middle East home to a refugee tent to a South Asian home (where a dad is spotted making some morning sandwiches) to an old people’s nursing home and finally, to an orphanage, and beyond. Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too. Film advertisement created by FP7, United Arab Emirates for Babyshop, within the category: Retail Services.
Film advertisement created by Saatchi & Saatchi, United Arab Emirates for HSBC, within the category: Finance.
On Monday November 13, Visit Finland hosted the world premiere of The Symphony of Extremes, in Helsinki. The Symphony of Extremes is a unique new piece composed from Finnish DNA sequences, by Eicca Toppinen, from the cello metal band Apocalyptica, in honor of Finland’s centenary celebration. The song and its accompanying video fuse art, science and travel in a completely new way, emphasizing the Finnish mindset and the land’s strong contrasts. Parts of the music video images are from Visit Finland’s past productions by Otto Films (directed by Pekka Hara). Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.
Music: U.N.K.L.E. Composer James Lavelle and Richard File Film advertisement created by Team One, United States for Lexus, within the category: Automotive.
Digital advertisement created by McCann, Romania for Unicredit, within the category: Finance.
The film shows visitors to Stockholm, live casted, as they pose for the camera on different scenic locations across the Swedish capital city. It includes families from the middle east, asia, teenage punks, skaters, climbers, people in wheelchairs and a priest, among others. Digital advertisement created by Volontaire, Sweden for Visit Stockholm, within the category: Hospitality, Tourism.
Composer: Petr E.C. Rice Film advertisement created by Voskhod, Russia for Cherkashin, within the category: Food.
Digital advertisement created by Ogilvy, United Arab Emirates for ACDelco, within the category: Retail Services.
Film advertisement created by Publicis, France for jechange.fr, within the category: Finance.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by Voskhod, Russia for Torex, within the category: Industrial, Agriculture.
Domestic abuse is a longtime problem in Italy. A 2012 United Nations report called it "the most pervasive form of violence" in the country. Former Prime Minister Enrico Letta called it femicide—the killing of women at the hands of current or former lovers.
Digital advertisement created by The Hive, Canada for Maynards, within the category: Confectionery, Snacks.
Direct advertisement created by Cake, France for Public Senat, within the category: Media.
The video features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Digital advertisement created by DDB, Sweden for Telia, within the category: Electronics, Technology.
The Ninth Wave have released the music video for their latest single, “Human Behaviour”. Directed by award-winning talent, Ainsley Bowman and produced by acclaimed production company Forest of Black (Biffy Clyro, Chvrches, Belle and Sebastian), this atmospheric visual was shot in an old shipbuilding warehouse in the artist’s hometown of Glasgow. The dark and surreal visual places the artists centre stage as they slowly entangle themselves with rope in a striking performance piece. The clip features clothes gifted by Vivienne Westwood and up-and-coming NYC designer Kelsey Randall.
Film advertisement created by BBDO, Australia for Myer, within the category: Retail Services.
Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.
Film advertisement created by Cossette, Canada for Public Mobile, within the category: Electronics, Technology.
Film advertisement created by BBDO, United States for Twix, within the category: Confectionery, Snacks.