The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles. Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

Digital advertisement created by Karmarama, United Kingdom for Sugru, within the category: House, Garden.

Experiential advertisement created by JCDecaux, Australia for AFL, within the category: Recreation, Leisure.

Turn any print media into Amblyopia screening and treatment. Kids around the world struggle with Amblyopia or Lazy Eye. It’s treatable, but in disadvantage communities that lack medical care, lazy eye can lead to learning difficulties and Blindness. We created an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material. Direct advertisement created by VML, Colombia for Amblyopia World Campaign, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, Brazil for Action Aid, within the category: Public Interest, NGO.

October 14, 2012, Felix Baumgartner ascended 128,100 feet above Earth's surface to the edge of space in a stratospheric balloon. Millions across the globe watched as he opened the door of the capsule, stepped off the platform, and broke the speed of sound while free falling safely back to Earth. Felix set three world records that day—and inspired us all to reach beyond the limits of our own realities, and reimagine our potential to achieve the incredible. GoPro was honored to be a part of this epic achievement, with seven HERO2 cameras documenting every moment. From the airless freeze of outer space, to the record-breaking free fall and momentous return to ground—see it all through Felix's eyes as captured by GoPro, and experience this incredible mission like never before. No one gets you closer than this.

The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem. In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”. We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol". Film advertisement created by Saatchi & Saatchi, Spain for FAD, within the category: Public Interest, NGO.

Autodesk uses machine learning models built on Amazon SageMaker to help designers organize and sort through thousands of design options produced by their generative design process, and choose the most optimal option. See how Edera Safety, a design studio from Austria, built a better and more efficient back protector using Autodesk's generative design process.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behavior of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behavior change by encouraging everyone to switch to a re-usable cup. Film advertisement created by JWT, Ireland for Dublin City Council, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Italy for Titanbet, within the category: Gaming.

Film advertisement created by Y&R, Austria for EuroMillions, within the category: Gaming.

Film advertisement created by Peppery, Brazil for Puma, within the category: Fashion.

Film advertisement created by The Martin Agency, United States for Discover, within the category: Finance.

To raise awareness about the importance of physical activity among seniors, the French Cardiology Federation invites them to adopt a dog with humor! Launched in judicious association with the SPA (the French animal welfare association) this campaign is based on a film that compiles skits featuring dogs messing up everything in their paths. But no matter what it drools, stinks, loses his hair, barks all the time, or destroys your flowers... It can save your life. Film advertisement created by Havas, France for French Federation of Cardiology, within the categories: Professional Services, Public Interest, NGO.

Cochlear today released Hearprint; an online application that calibrates online video and music to the listener’s unique hearing ability. CHE Proximity, together with audiologists and sound engineers have collaborated to raise awareness about the 3.6 million Australians living with some form of hearing loss. Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears. Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration. Unlike hearing aids, which simply turn up the volume for all sounds around the wearer, Cochlear implants accommodate an individual’s unique hearing needs by recalibrating their ears to the world around them to restore their hearing. Hearprint has been applied to the first content series calibrated to user’s unique hearing. The documentaries, by award-winning director of The Glue Society, tell the stories of how Cochlear is changing the lives of people with hearing loss. Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index. And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach. https://hearprint.com/ Integrated advertisement created by CHE Proximity, Australia for Cochlear, within the category: Health.

Film advertisement created by Young & Laramore, United States for Louisville Slugger, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Brazil for Getty Images, within the category: Professional Services.