Audio advertisement created by FCB, New Zealand for Prime TV, within the category: Media.

Digital advertisement created by RGA, United States for Lawry's, within the category: Food.

Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

Audio advertisement created by DDB, Venezuela for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

The static opening before every HBO show is one of the most iconic branding moments in entertainment. The “It’s What Connects Us” campaign reimagines the static through individual performances—featuring 61 in-character talent from shows including Game of Thrones, Last Week Tonight with John Oliver, Girls, Silicon Valley, Westworld, and more. It will run across all HBO platforms including HBO, HBO Now, HBO Go, YouTube & HBO Social Channels. Film advertisement created by Mekanism, United States for HBO, within the category: Media.

We created a real-life replica of a fictional video game weapon and asked unsuspecting people in New York to pose with it for a pop-up photoshoot. The participants did not know that the weapon prop was rigged to generate a recoil effect which was trigged via remote control. A police car and a mailbox were also rigged and synced with the weapon recoil to pop open when the weapon was pointed at them. Hidden cameras captured the shocked reactions of the participants who thought they caused some serious damage by accidentally pulling the trigger. Experiential advertisement created by whoisthebaldguy, United States for Warframe, within the category: Gaming.

A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate. Ambient advertisement created by Pilion Trust, United Kingdom for Pilion Trust, within the category: Public Interest, NGO.

Film advertisement created by 72andSunny, Netherlands for Axe, within the categories: Health, Music.

Outdoor advertisement created by BBDO, Pakistan for MoltyFoam, within the category: House, Garden.

Film advertisement created by Grey, Canada for Moms Demand Action For Gun Sense In America, within the category: Public Interest, NGO.

ROTHCO and Dublin Bus bring together the young generation of Pride supporters with the over 65s who paved the way for LGBTQ rights. Digital advertisement created by Rothco | Accenture Interactive, Ireland for Dublin Bus, within the category: Public Interest, NGO.

Watch the girl side of the story too. Film advertisement created by Publicis, Belgium for Mobistar, within the category: Electronics, Technology.

Film advertisement created by FP7, Egypt for Palm Hills Developments, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, United States for P&G, within the category: House, Garden.

Film advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

For the International Day Against Homophobia and Transphobia, we reimagined the Pride Flag, replacing its colours with real wounds and bruises endured in the fight for LGBTQ+ inclusion. Experiential advertisement created by Rethink, Canada for Fondation Emergence, within the category: Public Interest, NGO.

Film advertisement created by SS+K, United States for Jet.com, within the category: Retail Services.