The campaign is about expanding the meaning of the two iconic words ‘I do.’ in a powerful, authentic and unexpected way. ‘I do.’ embodies today’s new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.

Digital advertisement created by Infinity Squared, Australia for NRMA, within the category: Public Interest, NGO.

Like heart arrhythmia or hypertension, substance user disorder is a disease. And yet, we still talk about addiction like a personal failing on the part of the individual. But what if the average American could understand what it was really like to try and just 'kick the habit'.

Integrated advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

Transform life’s moments into a cinematic memory in just seconds. Meet Osmo Pocket, the smallest 3-axis stabilized handheld camera DJI has ever designed. Able to capture stunning images thanks to a 1/2.3-inch sensor and 80° wide-angle lens, the Osmo Pocket is small enough to fit in your pocket and powerful enough to share your best moments at any time, no matter where life takes you.

Covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

Ambient advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

There are a lot of reasons for joining the Swedish Armed Forces. The most apparent, is probably to defend one of the most progressive countries in the world*. But there are also more individual reasons. For instance, the chance to move out of your parents´ house or getting a break from your studies. This campaign focuses on a variety of reasons for joining The Swedish Armed Forces. Each of the three films exemplify a few of them – some broad, some highly personal. * According to a study by the Institute for Future Studies Film advertisement created by Volt, Sweden for Swedish Armed Forces, within the category: Public Interest, NGO.

Film advertisement created by Mistress, United States for iFLY, within the category: Recreation, Leisure.

After a lifetime of hard work, no one should have to struggle just to make ends meet. Watch our video and see why it’s time for a better Canada Pension Plan for all. Film advertisement created by Redline Interactive, Canada for Canadian Labour Congress, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Elite Cow Chocolate, within the category: Confectionery, Snacks.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

Film advertisement created by Fallon, United Kingdom for Skoda, within the category: Automotive.

Digital advertisement created by BBDO, Australia for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by Famous, Belgium for WWF, within the category: Public Interest, NGO.