Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Film advertisement created by Herezie, France for Paylib, within the category: Finance.

Android App: http://bitly.com/budpartak Beer Buddy! is the very first mobile app that you can’t touch - it’s counting you a time for how long you can “ survive” without your mobile phone. That helps you and your friends enjoy even more your togetherness. Our goal was to engage digital consumers and spread the message that Kozel (is authentic Czech beer that thanks to its easy-drinking taste) supports people to fully enjoy true spirit and simple small joys of camaradery while putting aside their daily duties. Digital advertisement created by Triad, Slovakia for Kozel, within the category: Alcoholic Drinks.

Digital advertisement created by Grey, Spain for Durmet, within the category: House, Garden.

From November, PayPal takes the floor again with its agency Buzzman in a wide integrated multimedia campaign. Deployed in more than 15 european countries, the brand reaffirms its commitment: to pay in one click and in safe with the buyer protection and returns on Us on millions of sites*. Christmas is this friendly and warm moment, when young and old enjoy to gather around a good meal and offer presents to those they love. However, when some are impatient to these moments, others fear to open their gifts. In this new film, PayPal stages a teenager unenthusiastic to see her uncle again and to unwrap his present… This uncle who always a little « too much » in her eyes. This uncle who wears the same sweater every year for Christmas. This uncle who always tells the same jokes. This uncle who always makes the wrong gift…But this year, she could be surprised, thanks to Paypal! From November, the campaign will be declined in 60″, 45″, 20″ via a cinema and digital, spread in 15 european countries. *Buyer Protection & Returns on Us exclusions apply. Available on eligible purchases only. See full terms and conditions. Film advertisement created by Buzzman, France for PayPal, within the category: Finance.

Film advertisement created by FCB, Argentina for Zonajobs, within the category: Professional Services.

Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. Digital advertisement created by Proximity, Spain for P&G, within the category: Public Interest, NGO.

Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Easter is a time that for many means spending time with family and friends. But some decides- or are forced to stay at home, resulting in being alone during Easter. For a hifi lover, temporary loneliness doesn’t neccesarily have to be a bad thing, though. It could actually be an opportunity. It could be approached as a time when you can listen to whatever you want, as loud as you want. Film advertisement created by Backroad, Sweden for Pause Ljud & Bild, within the category: Electronics, Technology.

Today’s world is busy building walls, erecting borders and turning inwards. But the Irish national postal service (An Post) have always determined to look outwards, break down barriers and reject insularism, exporting Ireland to the world and the world to Ireland. There are no limits. Welcome to a World Wide Open. Film advertisement created by Target McConnells, Ireland for An Post, within the category: Professional Services.

Film advertisement created by R&R Partners, United States for NHL, within the category: Sports.

Digital advertisement created by FCB, South Africa for NetFlorist, within the category: Professional Services.

Waiting too long for the dark spots left by your pimples to go away is no longer a problem with Ponds White Beauty. Film advertisement created by WPP, Singapore for Unilever, within the category: Beauty.

It is believed that the driving is the men's territory. Often male instructors cannot teach women to drive a car because they simply do not know the features of the female character and thinking. In the Autopani club we understand women and talk to them on the same language. We compare the driving with a familiar and easy for women affairs on the kitchen and promise them the same easy driving after visiting the club. Watch with sound. Film advertisement created by Galagan, Ukraine for Autopani, within the category: Professional Services.

Film advertisement created by BBDO, Canada for Dr. Scholl's, within the category: Health.

Martini asked us to highlight the fact that they care about their customers and encourage responsible drinking among clubbers. That's why we made Martini and Mini Taxi co-promotion. We set up special Martini TAKEMEHOME machine in clubs. It measures your blood alcohol content and if it exceeds certain limit you receive 30% discount on Taxi Mini. Ambient advertisement created by Friends, Russia for Martini, within the category: Alcoholic Drinks.

Film advertisement created by Kadaver, Denmark for Kilroy, within the category: Professional Services.

Film advertisement created by Barkley, United States for March of Dimes, within the category: Public Interest, NGO.

Film advertisement created by Image Work, United States for Jimmy Choo, within the category: Fashion.