IRN-BRU launch a new campaign on April 13 th showcasing their standing as the definitive tenacious, unapologetic and bold soft drink. The new work celebrates the fearlessness of the brand, their drinkers (and some inanimate objects) in a way only IRN-BRU can. Film advertisement created by Leith, United Kingdom for IRN-BRU, within the category: Non-Alcoholic Drinks.

Campagne Just Dance 2019 by CLM BBDO & PROXIMITY PARIS

At Sonnet, we don’t believe in scaring people into buying insurance policies like most insurance companies do. We motivate them and reward their optimism by insuring today the property they aspire too own someday. That’s why we created the Hope Policy, so millennials can stay hopeful for their future as they work towards achieving their life milestone. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind. RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.

Experiential advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Ambient advertisement created by Dentsu, Hungary for Hungarian Telekom, within the category: Electronics, Technology.