Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment. Digital advertisement created by Havas, Switzerland for Canal+, within the categories: Media, Recreation, Leisure.

The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting. Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.

IK Tellus is a new team in Sweden’s premier bandy league with few supporters. The team found all the people named Stark in the city of Västerås [vɛstɛrˈoːs], Sweden’s fifth largest city and home to the most successful team in Swedish bandy history, and tried to recruit them as allies. Västerås is the actual name of the city, and it’s pronounced just like Westeros in Game of Thrones. Stark is the 412th most common surname in Sweden – about the same as Gibbs, Lindsey or Blake in the US – and it’s why Tellus were able to find 16 people named Stark in “Westeros”. Just like the Stark family in Westeros, bandy is a game from the north. Played on ice during winter on a field as big as a soccer field, it has many similarities to ice- and field hockey in the way it’s played. Winter is coming. Be prepared. Direct advertisement created by Round & Round, Sweden for IK Tellus, within the category: Sports.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Outdoor advertisement created by Wunderman Thompson, Argentina for Tarjeta Cencosud, within the category: Finance.

Ambient advertisement created by 32 Mars, Canada for Mont-Sainte-Anne & Stoneham, within the category: Recreation, Leisure.

Film advertisement created by TBWA, China for Skittles, within the category: Confectionery, Snacks.

Ambient advertisement created by MMB, United States for Unicef, within the category: Public Interest, NGO.

Ambient advertisement created by Taxi, Canada for TELUS, within the category: Electronics, Technology.

Film advertisement created by Z+, Brazil for Hyundai, within the category: Automotive.

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs. Quite the opposite in fact. For many of these young adults who are just starting out in life - starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck. Why? Because young cancer patients (and even recovering young cancer patients) can't get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck. The “Stop Cancer” association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #The_Cancer_That_Stuck_Me. The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage. The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal. Experiential advertisement created by Saatchi & Saatchi, Israel for StopCancer Association, within the category: Public Interest, NGO.

Digital advertisement created by Casanova Pendrill, United States for Oasis Art Center, within the category: Education.

In the commercial you see the famous hiphop group De Jeugd van Tegenwoordig (The Youth of Today) as ‘De Ouderen van Tegenwoordig’ (The Elderly of Today). Underlining that elderly are just as active on their mobiles as the youth. Film advertisement created by Indie, Netherlands for Tele2, within the category: Media.

Mick Jagger introduces the Monty Python Live (mostly) Press Conference.

Film advertisement created by TBWA, Sweden for Canal Digital, within the category: Media.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Digital advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app’s ability to suggest the perfect soundtracks based on the consumer’s mindset in that moment. The DOOH campaign behaved in a similar way, providing tailored, contextually relevant playlists based on location, time of day, and other factors such as traffic, weather, and real-world events. The live, reactive campaign ran on premium roadside and city centre sites across Chicago, Miami, and Philadelphia for four weeks during May and to the end of June in Atlanta. Outdoor advertisement created by BBH, United States for Google, within the category: Electronics, Technology.