Film advertisement created by KSP, Switzerland for Maxon, within the category: Electronics, Technology.

Film advertisement created by Grupo Gallegos, United States for JC Penney, within the category: Retail Services.

Film advertisement created by TBWA, Singapore for Airbnb, within the category: Transport.

Digital advertisement created by Y&R, Peru for Británico, within the category: Education.

Film advertisement created by Wax, Canada for Feeding My Family, within the category: Public Interest, NGO.

Hermès celebrates the Tie Break. Not a sweat, blood and tears moment but a handy app to help you take a break from the harsh realities of office, airport or public transport. Or even a diversion during a seminar or a dull date. Available on Apple or Android. Pull on the tie and the let the game begin. The application features seven "breaks:" Animated GIFs, Video Arcade Games, Funny Phrases, True / False Stories, Comics, Young Actor Videos, and The Gifhangers. Additionally, it houses several modules that allow users to discover the newest collections and patterns, learn "how to knot" your tie and the savoir-faire of the men's silk universe. Users can then post the results of their personal experiences on Instagram, Pinterest, Twitter and Facebook. Additionally, for the SS15 collection, a corresponding tie has been created called Tie Break. This particular tie has a QR bar code on the back that can be scanned with an Apple and Android smartphone device. Once scanned, it will then take the user straight to the Tie Break app.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Ambient advertisement created by Geometry Global, Ukraine for ADC UA, within the category: Professional Services.

Film advertisement created by RG2, Venezuela for Venezuela's Alzheimer Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Contract, India for Vladivar, within the category: Recreation, Leisure.

Ambient advertisement created by DDB, New Zealand for BMW, within the category: Automotive.

Film advertisement created by 180 Amsterdam, Netherlands for Replay, within the category: Fashion.

Ambient advertisement created by Ageisobar, Brazil for British Airways, within the category: Transport.

Do you have a jerk car? Integrated advertisement created by Harmon Brothers, United States for Olive, within the category: Finance.

Digital advertisement created by Notable, Uruguay for Puma, within the category: Fashion.

To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast. Film advertisement created by Deutsch, United States for Busch, within the category: Alcoholic Drinks.

Film advertisement created by Buzzman, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

In a bold promotional move, the GUINNESS WORLD RECORD for Most Kisses Received in One Minute has just been shattered by members of Anastasia International. The new world record now stands at 118 in one minute, six kisses more than the previous record of 112 set by Deborah Gist in 2009. Held on February 12, 2011, GUINNESS judge Lisa Gills officially recognized the group for setting a new record for most kisses received by a single individual. The record-breaking event was held as a part of Anastasia International's inaugural Valentine's Romance Tour and the kiss record event was purely promotional—all proceeds raised from the event will benefit the Ukrainian Red Cross.

When everybody knows everything about a subject, except you. Once in a while, you stumble upon a conversation on a topic you know absolutely nothing. To avoid being left out or seeming ignorant, we introduce the Blah Blah Blah Generator. An app that will get you trough any conversation with fast, shallow, embarrassment-free phrases. We help you to fake it until you make it. Digital advertisement created by Filadelfia, Brazil for UAI, within the category: Media.