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Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn't recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again. Digital advertisement created by Berghs School Of Communication, Sweden for Japan Tourism, within the category: Transport.
Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
Webdesign: Denis Evlard / www.reed.be Digital advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.
An average of 3 kids disappears in Argentina every day. People, however, don`t get involved with the problem. Almacen and Missing Children developed “The Invisible flyer” to warn the society about this situation. The action was developed in the national championship final game, with over 48000 people in the audience. Thanks to a quite particular flyer, thousands of people opened their eyes. Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.
When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th). Direct advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.
Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.
Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.
Tell the story of how the world's No. 1 shampoo (and the people behind it) has taken the lead in helping find solutions to the problem of plastic in oceans via the beach plastic project, and show the impact that this has created and will create. Film advertisement created by Saatchi & Saatchi, United Kingdom for Head & Shoulders, within the category: Health.
Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is launching a fully integrated campaign aiming to raise donations and help the charity save more dads from the deadly disease. Integrated advertisement created by Publicis, United Kingdom for Prostate Cancer UK, within the category: Public Interest, NGO.
Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.
Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.
Film advertisement created by Dead Famous, Canada for Northern Credit Union, within the category: Finance.
Film advertisement created by Grey, Thailand for Bar-B-Q Plaza, within the category: Food.
This product category in Pakistan is female dominated. As the definition of femininity in Pakistan is evolving, this ad represents that in a natural manner, integrating the product into a story. Film advertisement created by VMLY&R, Pakistan for Colgate Palmolive, within the category: House, Garden.
Campaign for washing machine Samsung AddWash. Samsung AddWash - washing machine with a unique technology that allows you to add clothes during the washing process. The story in the movie is based on the insight that children are not ready to give their favorite toys for washing, even when they are very soiled. This is a story about feelings, about the miracle of the love from parents to their children аnd to each other. It is so easy to create a miracle and breathe feeling into your life. You only need to have a little imagination and machine Samsung AddWash. Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.
The campaign starts with a "mockumentary", shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again. Digital advertisement created by FCB, Spain for Canal+, within the category: Media.
Film advertisement created by Alma, United States for McDonald's, within the category: Food.
Film advertisement created by Zulu Alpha Kilo, Canada for Make-A-Wish, within the category: Public Interest, NGO.
Film advertisement created by Civilization, China for Lay's, within the category: Food.
The new service by ibis Switzerland. Millennials rarely experience anything without documenting it using their smartphones these days. The rule seems to be that if you didn’t post it, it didn’t happen, and that can be stressful – particularly when you’re on vacation. A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month. Film advertisement created by Jung von Matt, Switzerland for IBIS, within the category: Professional Services.